Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent over 1,500 member companies comprising every segment of Central Florida’s tourism community.
MISSION: Inspire, promote and grow global travel to Orlando for economic and community benefit.
VISION: To be the most visited, welcoming and inclusive travel destination in the world.
Who We Are
Founded in 1984, the Orlando/Orange County Convention & Visitors Bureau, Inc.® was created by city and county officials, in partnership with local businesses, as an independent organization to promote convention and leisure travel. Now known as Visit Orlando, we are managed by a board of directors that includes representation from a wide variety of government, tourism and community leaders. Consistently recognized as one of America's top destination marketing organizations, we offer team members exciting and rewarding career opportunities that include professional growth, an enjoyable work environment and a complete benefits package.
We deliver what’s next.
Trust is our currency.
Everyone belongs here.
Service is our superpower.
Fun has no height restrictions.
From widespread economic impact to enhanced quality of life, the future of tourism elevates our community in profound ways. At Visit Orlando, we tap into this power with initiatives that benefit our diverse membership base and make our community a better place for visitors and residents alike. One of our most popular programs, Visit Orlando's Magical Dining, has donated more than $2.5 million to local nonprofits while supporting hundreds of restaurants and raising the profile of Orlando's dining scene.
Visit Orlando is proud to operate in a transparent fashion, providing regular updates to Orange County government and the general public that cover financials, meeting minutes and activity reports. In addition, our corporate blog features weekly news from our organization, and our three-year strategic plan is available as a road map to our future.
Connect with Us
Request a Visit Orlando Speaker: Speaking Request
Share Events: Submit Your Event
Industry Newsletter: Tourism Matters
Register With Visit Orlando: Vendor Registration