About Visit Orlando
Who We Are
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, Visit Orlando represents over 1,100 member companies comprising every segment of Central Florida’s tourism community.
To be the most visited travel destination in the world.
The mission of Visit Orlando is to brand, market and sell the area globally as a premier leisure, convention and business destination to generate positive economic impact.
Commitment to Community
Visit Orlando recognizes the important role it needs to play in the community, both as a vital partner in addressing community concerns and as a conduit to the area's dynamic tourism industry. We work closely with many local organizations to enrich the quality of life in our community. From education and economic diversification to supporting the arts, Visit Orlando has played an important role in making Orlando a great place to visit — and to live.
Building a Strong Tourism Industry
However important our partnerships with community organizations are, Visit Orlando's primary focus is to ensure the health of our region's tourism industry. Through our marketing and advertising efforts, Visit Orlando engages with consumers to choose Orlando for their next vacation or meeting. Achieving our mission is directly linked to our ability to forge partnerships among local tourism businesses to implement destination marketing programs that will build a stronger tourism industry for all.
Since beginning operations in July 1984, Visit Orlando has provided its employee team with exciting and rewarding career opportunities that include professional growth, an enjoyable work environment and a complete benefits package. We are a diverse team who share a strong sense of values and integrity, high energy and passion for our work. Working together, we deliver outstanding results and exceptional service.
Stay Up to Date
Follow Visit Orlando by signing up for our weekly email newsletter, Tourism Matters.