Visit Orlando is now recruiting for a full-time Business Development Specialist. The Business Development Specialist is responsible for soliciting meetings and conventions that have not or do not currently have meetings scheduled in Orlando. Proactively prospects new meetings and conventions for Orlando. Promotes Orlando as the premier meeting and convention destination. Extensively research using various tools and methods and obtain qualified leads for convention meetings. Primary focus is groups that fall within need periods.



  • Utilizing phone canvassing and email skills, build a robust pipeline of meeting client prospects for the destination.
  • Conduct at least (50) phone calls and email communications per day to prospects.
  • Develop prospect list by utilizing research methods including Salesforce, various lists and other resources.
  • Use information provided by intern, Director, Account Manager or other sales team members to carefully prepare for each sales call. Must have understanding of all aspects of prospect's past and future meeting needs. Study prospect's websites to learn prospect's business/industry, identify key decision makers and what goods and services they provide.
  • Consistently utilizes the concepts and skills of The Counselor Approach in daily interactions with clients, members, partners, etc... resulting in greater business success. Actively participate in all training by bringing examples for discussion and participate in role play exercises.
  • Utilize Salesforce to enter leads into database, update information and manage pipeline of prospects.
  • Evaluate the "lead" potential of a prospect and determine what type of lead-"low" touch or "high" touch and determine next steps for lead.
  • Work with Director of Business Development to assign leads appropriately through Salesforce and to the Account Managers.
  • Utilize a multi-step sales process and salesforce to diligently follow up and track prospective leads. Maintain organized and detailed follow up records.
  • Communicate destination information effectively via verbal and written (email) communication to customers and potential customers as well as co-workers.
  • Attend regular sales meetings and member site visits as directed to be knowledgeable about the destination.
  • Maintains appropriate destination product knowledge.
  • Ensures protection of the Visit Orlando brand. Serves as brand ambassador.
  • Ensures own work area is maintained in a safe and clean manner.
  • Performs other accountabilities and projects as assigned.
  • Participate in Destination Orientations as directed.






  • Bachelor's degree (B.A.) from four-year college or university or a minimum of three years related experience; hotel experience a plus or equivalent combination of education and experience preferred.




Microsoft Office programs (Excel, Word, PowerPoint, Access). Familiarization with entering data into a CRM tool. Ability to navigate the Internet, use various search engines and social media.




Ability to be comfortable on the phone, be conversational, and ask probing questions. Ability to read, analyze and interpret email, general business documents, reports, professional journals, and government documents. Ability to effectively communicate with customers and employees of the organization in both written (email, reports, business correspondence) and verbal (presentations, meetings) forms. Ability to effectively respond to questions from prospects, customers, staff, members and the general public.




Microsoft Office programs (Excel, Word, PowerPoint, Outlook). Familiarization with entering data into a CRM tool Salesforce knowledge a plus. Ability to navigate the Internet, use various search engines, data base searches and social media.





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Fax your Resume to: (407) 370-5006