Orlando Data FAQs

What makes up Metro Orlando area?

Metro Orlando area consists of three counties: Orange, Osceola and Seminole. The area is inclusive of the City of Orlando.

The city of Orlando has an area of 110.2 square miles and is located entirely within Orange County.

What makes up the Orlando Regions?

The regions are defined by STR using zip code areas:

  • Orlando North: Altamonte Springs, Sanford, Winter Park, some North Orlando

  • Orlando Central: Downtown, from West Orlando (Winter Garden, Ocoee) to East Orlando (UCF) along State Road 50 (Colonial Drive)

  • Orlando South: South Orange Blossom Trail, Airport

  • International Drive (I-Drive): Universal Studios south to SeaWorld

  • Lake Buena Vista (LBV): All LBV hotels, including Marriott World Center, Hyatt Regency Grand Cypress and Caribe Royale; includes Walt Disney World Swan and Dolphin, Hilton Bonnet Creek and Waldorf-Astoria but does not include all other Walt Disney World owned and operated hotel properties

  • Kissimmee West: Zip code 34747; South of Disney along I-4 and the western portion of U.S.192

  • Kissimmee East: All other zip codes in Osceola County, including the eastern portion of U.S. 192 Kissimmee and St. Cloud

Where can I find demographic, socio-economic and business development information for the Metro Orlando region?

Orlando Economic Partnership’s Market Intelligence is a great source for the cutting edge economic and industry research. This site contains data on age distribution, diversity, population, leading employers, cost of living, and other market data.

Commonly Used STR Lodging Terms

ADR (Average Daily Rate) - Average Daily Rate is the average rental income per occupied room in a given time period. The ADR can be calculated by dividing the room revenue by the number of rooms sold. Hotels use this measure to calculate the average price at which they are booking hotels each night.

Occupancy Rate - The percentage of all rental units (as in hotels) are occupied or rented at a given time.

RevPAR (Revenue Per Available Room) - Revenue per available room is a performance metric in the hotel industry, which is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate.

Room Night Demand - Represents number of available rooms occupied based on occupancy rate.

What does DMA stand for?

DMA is a term that is commonly used in marketing and media buying. The term stands for Designated Market Area and represents a geographic area defined by Nielsen Media Research Company as a group of counties that make up a particular television market. The areas do not overlap and every county in the United States belongs to only one DMA. DMAs are used in the evaluation of audience data as well as in the planning and buying of media.

What is the difference between International and Overseas in your reporting?

International refers to all countries other than the USA. Overseas consists of all countries other than the USA, Canada and Mexico.

What is TDT?

TDT stands for Tourist Development Tax and is also referred to as a Resort Tax. The Tourist Development Tax is a tax on the total payment received for the rental or lease of living quarters and accommodations in a hotel, motel, rooming house, trailer camp, condominium, apartment, multiple-unit structure, mobile home, trailer, single-family home, or any other sleeping accommodations that are rented for a period of six months or less. The authorization to levy and administer Tourist Development Taxes of up to six percent is stated in Section 125.0104, Florida Statutes, and in Chapter 212, Florida Statutes.

Various Florida and Orlando Information Sources

City of Orlando
Florida Bureau of Economic and Business Research
Florida Citrus Sports
Florida Department of Revenue
FDOT Transportation Data and Analytics Office
Florida Department of Business & Professional Regulation (Florida DBPR)
Florida Office of Economic and Demographic Research
Florida Commerce Statistics
Orlando Economic Partnership
Orange County Convention Center (OCCC)
Orange County Government, Florida
Orlando Business Journal
Orlando International Airport/Greater Orlando Aviation Authority
Orlando Sanford International Airport
Orlando Sentinel
Visit Florida, Inc.

Visit Orlando National and International Data & Insight Sources

Destination Analysts
Destinations International
Longwoods International
MMGY Travel Intelligence
Themed Entertainment Association (TEA)
Travel & Tourism Research Association (TTRA)
U.S. Department of Commerce, National Travel and Tourism Office (NTTO) 
U.S. Travel Association
World Tourism Organization