Downtown Orlando

Lake Eola is illuminated by the downtown Orlando skyline at night.

The Impact of Travel

When people visit Orange, Osceola and Seminole Counties, our entire community benefits. Tourism saves each household $7,500 in annual taxes. ​

On a yearly basis, when operating at full capacity, tourism to Central Florida generates upward of:​​

  • $87.6 billion in economic impact ​

  • $26.1 billion in compensation​

  • $6.2 billion in local and state tax revenue

In addition, 450,000 jobs across Central Florida (37% of the workforce) were either directly or indirectly supported by tourism. And while those numbers fell dramatically in the spring of 2020 due to the COVID-19 pandemic, they continue to experience a gradual increase. That spells good news for every sector of our economy, from lodging, dining and entertainment to education, healthcare and advanced manufacturing.  ​

In Orange County, where Orlando is located, tourists typically account for over 50% of all sales tax revenue. Twelve of the top 15 property tax owners are in the tourism industry, and overnight visitors contribute tens of millions of dollars each month in Tourist Development Tax, money that supports many of the county’s arts, cultural and sporting venues.​


  • We break it into three categories: direct, indirect and induced. Direct economic value happens when visitors do things like book hotel rooms, rent cars and buy tickets to attractions. This type of spending supports jobs, wages, taxes and gross domestic product in sectors like recreation and transportation. But the impact ripples further than that. Tourism companies also purchase goods and services from other businesses, such as food wholesalers and utility suppliers. We call this indirect impact. Finally, we have employees whose wages come either directly or indirectly from tourism. When they spend those wages in the local economy, they create induced impact. 

  • As the Official Tourism Association® for Orlando, we brand, market and sell the area globally as a premier leisure, convention and business destination. We represent 1,400 member companies comprising every segment of Central Florida’s tourism community. 

  • Tourism makes our region an attractive place to live, work and play. Examples include the convenience of two international airports, leading arts and sports venues, and shopping, dining and entertainment experiences from the most recognized brands in the world. Residents also have access to a large employer base, jobs that accommodate a wide spectrum of education and experience levels, professional growth opportunities, and more money in state and local tax coffers.  

  • Tourism creates a funding stream for better schools, roads, public safety and other important government services in three ways:  

    • Property taxes fund most of the county’s general use revenue for areas such as public safety, health and social programs, children services, public transportation, parks and recreation, and infrastructure improvements. In 2019, 12 of the top 15 property tax owners in Orange County were in the tourism industry.  

    • Sales taxes also fund a variety of Orange County services and projects, including local school construction and renovation. In a typical year, visitors contribute over 50% of all sales taxes collected in our county — that’s $3,012 for each household. Over the past five years, tourism-related sales tax collections have totaled more than half a billion dollars for our local schools. 

    • Tourist development taxes on overnight lodging primarily fund destination marketing and the Convention Center; in recent years, this tax has also helped grow the county’s arts, cultural and sporting venues, as well as special events. 

  • The tourism industry is very supportive of economic diversity for our region and believes that expanding other business sectors benefits everyone. At the same time, we also are proud that so many members of our industry are willing to continue investing in our community to help ensure ongoing prosperity. When tourism is strong, it positively impacts virtually every job sector in Orlando, which also helps strengthen economic diversity. While leisure and hospitality is our region’s largest employer, new job growth is balanced across both tourism and non-tourism industries, and together have made Orlando one of America’s fastest-growing job markets for several years.  

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Contact Us

Please direct media inquiries to Denise Spiegel, Vice President of Communications.