As we enter the fall season, Visit Orlando launched the second flight of our Canada campaign to drive travel demand in our top international market. New research from XBorder Canada 2023 Travel Intentions report shows that 22% of Canadians are likely to visit the U.S. in the next 12 months. This…
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The annual celebration of Hispanic Heritage Month, Sept. 15 to Oct. 15 is a wonderful opportunity to recognize and celebrate the valuable contributions, vibrant culture and dynamic history of Central Florida’s Hispanic community. Nearly 35% of Central Florida’s population identifies as Hispanic or…
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This week, Brightline announced Sept. 22 as the official launch date for its inaugural train service, connecting Orlando to our South Florida neighbors and beyond. This exciting new service will provide residents and visitors—leisure and business—a unique means of travel and an added benefit to our…
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At Visit Orlando, part of our role as the Official Tourism Assocation for Orlando is serving our members. As of this month, we are privileged to support nearly 1,500 member companies who rely on our benefits and services. Visit Orlando’s membership is made up of a wide range of companies…
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I hope you and your loved ones remained safe this week during Hurricane Idalia. Thankfully, with the path of the storm primarily on the West Coast of the state, we felt minimal impact here in Orlando. Our region is privileged to have an extraordinary network of major public and private entities…
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This week, new research by Tourism Economics found that as a result of 74 million visitors in 2022, our region’s travel and tourism industry generated a total economic impact of 87.6 billion dollars, a 31% increase over 2021. Tourism Economics is an Oxford Economics company focused on combining an…
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Visit Orlando’s Magical Dining officially kicks off today and runs through Oct.1! With more than 130 restaurants, including 21 new to the program and eight MICHELIN Guide restaurants, diners have more options than ever before. We’ve made Visit Orlando’s Magical Dining one of the best yet with the…
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One of Visit Orlando’s essential roles is to promote the entirety of our destination and its diverse offerings to audiences from around the world. To showcase our region’s array of talented artists and cultural experiences, Visit Orlando launched a new arts & culture series. Through this new…
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As the top destination in the country, it’s reasonable to wonder if we’ve reached maximum potential. Is Visit Orlando’s marketing incrementally impacting future visits and spending? Is there a point where our efforts and money don't move the needle? These questions have sparked recent public…
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On Tuesday, the National Football Association (NFL) named Orlando as the host of the 2024 Pro Bowl Games presented by Verizon! Orlando hosted four consecutive Pro Bowl competitions in 2017, 2018, 2019 and 2020. During the previous run of the Pro Bowl Week in Central Florida, Orlando welcomed over…
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