Marketing, trade and PR initiatives planned in Orlando’s top international market this winter
ORLANDO, Fla. - Visit Orlando, The Official Tourism Association for the most visited destination in the U.S., launched the "Winter Doesn’t Exist in Orlando" campaign in Canada from Nov. 13 through March 24. Digital display, social media and search engine marketing are running in Ontario, as well as digital and weather dynamic billboards featuring real time temperature updates from Orlando to entice cold weather market residents to consider traveling to the Theme Park Capital of the World. The complementing national specialty and Ontario-focused television flight begins on Nov. 20.
The "Winter Doesn’t Exist" campaign highlights Orlando as the perfect sunshine escape with an incredible, diverse range of attractions and experiences that embody the unique character of the full destination.
“As temperatures drop, we want to remind visitors that Orlando is their one-stop vacation destination to soak up the sunshine this winter,” said Casandra Matej, president & CEO of Visit Orlando. “With everything from new theme park attractions and outdoor adventures to Michelin-rated dining and groundbreaking hotels, Orlando offers something for everyone.”
The campaign’s call-to-action drives consumers to VisitOrlando.com, where they can learn more about the destination and make an appointment for a complimentary, personalized one-on-one Vacation Planning Service with one of Visit Orlando’s vacation planning experts for advice and guidance on building the perfect itinerary.
Visit Orlando is also hosting a series of training and marketplace events called the “Orlando Canadian Sunshine Tour” for travel advisors and media in Calgary, Toronto and Halifax from Dec. 3-8. Travel advisors will have the chance to learn about all aspects of the destination through engaging educational sessions. The series will also mark the return of Visit Orlando to key markets, Calgary and Halifax, both offering new airlift to Orlando.
In conjunction with the “Orlando Sunshine Tour,” Visit Orlando’s public relations team will be conducting media appointments with key media outlets in Toronto and Montreal, the destination’s two top Canadian markets, to drive media coverage about what’s new in Orlando and winter sun vacation ideas.
About Visit Orlando
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,500 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, activities to connect with nature, vibrant neighborhoods, a dynamic dining scene with Michelin recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com or OrlandoMeeting.com.
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Editor’s Note: For additional press information or high-resolution downloadable images,
please visit VisitOrlando.com/media
