There are new reasons to visit Hard Rock Hotel at Universal Orlando in 2013.

Hard Rock Hotel® at Universal Orlando ™ is giving fans an up-close look at pieces of history from music superstars and legends with the Treasures of the Hard Rock traveling memorabilia exhibit.

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The exhibit features iconic items from two one-of-a-kind collections pulled from Hard Rock's vault, "Gone Too Soon" and "Music Gives Back."

"Gone Too Soon" pays tribute to music icons whose lives and careers were tragically cut short and features items from contemporary talent, such as a dress worn by Amy Winehouse during a 2008 Nelson Mandela tribute concert, a '90s stage outfit from Whitney Houston, and artifacts from legends of the past, like John Lennon's hand-written lyrics to The Beatles' classic song "Help" and the 1967 Gibson SG Custom played by Jimi Hendrix in concert and on the Dick Cavett Show.

Hard Rock's "Love All, Serve All" mantra was the inspiration for "Music Gives Back — Rock ‘N' Roll Philanthropy," focusing on artists who have worked with the brand on various charitable campaigns throughout its more than 40 years. The exhibit also features items previously owned by Shakira, Steven Tyler and Eric Clapton.

Aside from Treasures of the Hard Rock, there are also many other items on permanent display at the Hard Rock Hotel's lobby. When visiting the Rock Shop, take a look around and spot items from Elton John, Paul Stanley (KISS) and Tony Iommi (Black Sabbath), among many others.

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