Orlando Data Sources

The Orlando tri-county area consists of 2,538 square miles with more than 2 million residents. Orlando is situated approximately 150 miles from the Florida-Georgia border to the north, 50 miles from the Atlantic Coast to the east, 75 miles from the Gulf Coast to the west, and 370 miles from the Florida Keys at the southern tip of the state. One of Orlando's biggest attractions is its year-round mild weather, which has long been a strong draw for tourists and residents alike.

What makes up the Orlando Regions?

The regions are defined by STR using zip code areas:

  • Orlando North: Altamonte Springs, Sanford, Winter Park, some North Orlando
  • Orlando Central: Downtown, from West Orlando (Winter Garden, Ocoee) to East Orlando (UCF) along State Road 50 (Colonial Drive)
  • Orlando South: South Orange Blossom Trail, Airport
  • International Drive (I-Drive): Universal Studios south to SeaWorld
  • Lake Buena Vista (LBV): All LBV hotels, including Marriott World Center, Hyatt Regency Grand Cypress and Caribe Royale; includes Walt Disney World Swan and Dolphin, Hilton Bonnet Creek and Waldorf-Astoria but does not include all other Walt Disney World owned and operated hotel properties
  • Kissimmee West: Zip code 34747; South of Disney along I-4 and the western portion of U.S.192
  • Kissimmee East: All other zip codes in Osceola County, including the eastern portion of U.S. 192 Kissimmee and St. Cloud

Where can I find demographic information in the Metro Orlando region?

Please refer to the Orlando Economic Partnership website. This site contains data on age distribution, diversity, population, leading employers, cost of living, etc. 

Glossary of Terms:

ADR (Average Daily Rate) - Average Daily Rate is the average rental income per occupied room in a given time period. The ADR can be calculated by dividing the room revenue by the number of rooms sold. Hotels use this measure to calculate the average price at which they are booking hotels each night.

City of Orlando - Today, the city of Orlando has an area of 110.2 square miles and is located entirely within Orange County.

DMA (Designated Market Area) - geographic area defined by Nielsen Media Research Company as a group of counties that make up a particular television market. The areas do not overlap, and every county in the United States belongs to only one DMA. DMAs are used in the evaluation of audience data as well as in the planning and buying of media.

International - In our data, international consists of all countries other than the USA.

Metro Orlando - the region of Orange, Seminole and Osceola counties; including the City of Orlando.

Occupancy Rate - The percentage of all rental units (as in hotels) are occupied or rented at a given time.

NTTO - National Travel and Tourism Office, US Department of Commerce.

Overseas - In our data, overseas consists of all countries other than the USA, Canada and Mexico.

RevPAR (Revenue Per Available Room) - Revenue per available room is a performance metric in the hotel industry, which is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate.

Room Night Demand - Represents number of available rooms occupied based on occupancy rate.

TDT (Tourist Development Tax) - Also referred to as a Resort Tax. The Tourist Development Tax is a tax on the total payment received for the rental or lease of living quarters and accommodations in a hotel, motel, rooming house, trailer camp, condominium, apartment, multiple-unit structure, mobile home, trailer, single-family home, or any other sleeping accommodations that are rented for a period of six months or less. The authorization to levy and administer Tourist Development Taxes of up to six percent is stated in Section 125.0104, Florida Statutes, and in Chapter 212, Florida Statutes.

Information Sources:

Amway Center
CIA World Factbook
City of Orlando
Destinations International
Enterprise Florida
Florida Bureau of Economic and Business Research
Florida Citrus Sports
Florida Department of Revenue
FDOT Transportation Data and Analytics Office
Florida Department of Business & Professional Regulation (Florida DBPR)
Florida Office of Economic and Demographic Research
Florida Research and Economic Information (Labor Market Data)
Orlando Economic Partnership
MMGY Travel Intelligence
NOAA/National Weather Service
Orange County Convention Center (OCCC)
Orange County Government, Florida
Orlando Business Journal
Orlando International Airport/Greater Orlando Aviation Authority
Orlando Sanford International Airport
Orlando Sentinel
Themed Entertainment Association (TEA)
Travel & Tourism Research Association (TTRA)
U.S. Census Bureau
U.S. Department of Commerce, National Travel and Tourism Office (NTTO)
U.S. Travel Association
Visit Florida, Inc.
World Tourism Organization