Orlando’s new marketing campaign takes on Hyde Park’s Winter Wonderland this December
ORLANDO, Fla. - Visit Orlando, The Official Tourism Association for the most visited destination in the U.S., will launch a new winter marketing campaign, Winter Doesn’t Exist in Orlando, in the UK from the beginning of December.
The launch of the Winter Doesn’t Exist campaign will highlight Orlando as the perfect sunshine escape as well as showcase the incredible and diverse range of attractions and experiences across the destination, embodying the unique character of Orlando.
This campaign will see a series of digital placements across Hyde Park’s popular annual Winter Wonderland in London. Visit Orlando will take over five large screens in the family-friendly high-traffic area, to maximise viewing opportunities within the venue. Families enjoying the festive fun in Hyde Park will catch a glimpse of Orlando’s winter offerings via the screens situated near family-friendly attractions such as the ice rink, ice slide, and Santaland express train.
Showcasing across key dates throughout December, Winter Wonderland visitors will be able to catch a glimpse of the Unbelievably Real destination starting 2 December on weekends for the first three weeks of December and then for a full week from the 18th of December to align with the Christmas school holidays.
“Orlando is a very popular winter sun destination for the UK market, offering unbelievably real attractions, events and family friendly activities for all interests," said Casandra Matej, president & CEO of Visit Orlando. “With warm weather and our famous Orlando sunshine, the Winter Doesn’t Exist campaign will showcase the very best of the destination for a winter getaway ahead of a peak booking period for our largest overseas market.”
Additional campaign activity includes digital OOH activity in key train stations for Christmas Markets across Manchester and Edinburgh, which have high family footfall and align with key airports for flights to Orlando. The activation commences 2 December on weekends running through 24 December, including a full week 18-24 December.
The campaigns’ call-to-action will drive consumers to Visit Orlando’s UK website for travel inspiration, information on theme parks, things to do and see, and more.
Travel advisors are encouraged to complete the Orlando Travel Academy to stay up to date on the latest developments in Orlando.
About Visit Orlando
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,500 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, activities to connect with nature, vibrant neighborhoods, a dynamic dining scene with Michelin recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com or OrlandoMeeting.com.
Editor’s Note: For additional press information or high-resolution downloadable images,
please visit VisitOrlando.com/media