Orlando, Fla., Feb. 16 -- Visit Orlando, the Official Tourism Association for Orlando, announced it has collaborated with Tripadvisor, the world’s largest travel guidance platform, to bring its immersive audio experiences via Amazon Alexa to Canadian travelers planning to visit the United States.
Last year, Tripadvisor and Visit Orlando came together to create a fully immersive audio tourism experience using Amazon’s Alexa voice technology. Originally launched in the United States, the Alexa skill utilizes Tripadvisor’s community-powered content to inspire travelers and drive tourism demand for Orlando. The experience highlights undiscovered activities throughout the destination's neighborhoods, such as ecotourism attractions from hiking to airboat rides, celebrity-chef dining, and local arts and culture from museums to live performances. The same discovery experience is now available to Canadian travelers who want to learn more about Orlando.
“While Orlando is known as the Theme Park Capital of the World, our destination offers endless options for all types of travelers to uncover hidden gems throughout our unique neighborhoods from Winter Garden and Downtown Orlando to Lake Nona and beyond,” said Casandra Matej, president and CEO at Visit Orlando. “By partnering with Tripadvisor to launch this audio experience in Canada, visitors have a new and innovative way to learn about Orlando, with unexpected Orlando experiences and helpful reviews from travelers who have been before.”
To access the Tripadvisor-powered Orlando experience on your Alexa device or app, audio ads will prompt travel planners to simply say:
“Alexa, launch Visit Orlando.”
View the demonstration video here: https://youtu.be/Pe9z5KgN3K0
Through this creative collaboration, developed by Tripadvisor’s new creative studio Wanderlab, consumers can proceed to ask several questions to their Amazon Alexa devices or app about Orlando to determine which neighborhood will inspire their wanderlust most, including a journey through the destination’s many restaurants, hotels and must-see attractions. The activation will then provide specific points of interest and Tripadvisor-powered information about locations like the award-winning restaurant, The Ravenous Pig, or one of Orlando's most pet-friendly hotels, The Alfond Inn.
“Travelers are continuing to use new technologies like voice skills on Alexa as they seek out information on where to go and stay and what to do on vacation when they arrive in a city like Orlando,” said Adam Ochman, global head of Wanderlab by Tripadvisor. “Our partnership with Visit Orlando is another example of how we can creatively utilize the guidance provided by Tripadvisor’s community of global travelers on a platform like Alexa.”
The collaboration with Visit Orlando is only the second time Tripadvisor has deployed this level of custom branded content via voice integration on Alexa. In October 2021, Tripadvisor was the winner of the Most Innovative use of Artificial Intelligence and Machine Learning Award from The Drum (UK) for use of the technology with tourism partners in Abu Dhabi. In 2022, Visit Orlando won the 2022 Mercury Award for Innovation from the US Travel Association when launching this skill in the United States.
To learn more, visit: https://www.tripadvisor.com/VisitOrlando.
About Visit Orlando
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,300 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, activities to connect with nature, vibrant neighborhoods, a dynamic dining scene with Michelin recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com or OrlandoMeeting.com.
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.
The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following websites: www.tripadvisor.com, www.viator.com, www.thefork.com, www.flipkey.com, www.holidaylettings.co.uk and www.cruisecritic.com.
* Source: SimilarWeb, unique users de-duplicated monthly, September 2022
** Source: Tripadvisor internal log files