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Winter Doesn’t Exist campaign extension includes chance to win a holiday to Orlando

LONDON, UK (23 Jan 2024): Visit Orlando, The Official Tourism Association for the most visited destination in the U.S, is augmenting its Winter Doesn’t Exist campaign in the UK by unveiling an interactive heated Orlando mural in London from now through early March 2024.

From 19th January until 3rd March, an Orlando-inspired mural will be located on 83 Redchurch Street in Shoreditch, London. Passers-by can enter to win a trip* to feel the warmth of Orlando by posing for a photo made to look like they are floating down a lazy river enjoying a sunny Orlando day and submitting it through the VisitOrlando.com prize draw page.

The prize draw will include:

  • Five-day/four-night stay for the winner and three (3) guests at Evermore Orlando Resort, Orlando’s first-ever beach paradise with 20 acres of beaches and crystal-clear swimming areas.
  • Return tickets from London Gatwick Airport (LGW) to Orlando International Airport (MCO) for the winner and three (3) guests, provided by Norse Atlantic Airways.
  • One (1) full-size rental vehicle from Enterprise Rent-A-Car for up to five days.
  • $2,000 gift card for use at selected theme parks, attractions and other Orlando experiences.

The Wall of Warm also offers visitors the chance to warm up whilst imagining they’ve been transported to the sunshine. Between 1 pm and 8 pm daily, heaters will be placed on the top of the mural for everyone to enjoy.

“The Wall of Warm activation will help keep Orlando top of mind in the UK, our top overseas market, during a month where Brits will likely be looking to escape the cold,” said Casandra Matej, president & and CEO of Visit Orlando. “Our destination — where winter doesn’t exist — is brimming with new experiences, from movie-inspired attractions and a launch coaster with snowmobile-style cars to a luxury beach-like resort with an 8-acre crystal lagoon, making Orlando the ideal winter sun destination.”

The mural image showcases experiences across the destination, including thrilling rollercoasters and a waterslide equipped with a rubber ring, offering the perfect photo opp. The caption, ‘Feel the warmth of Orlando from here,’ appears alongside Visit Orlando branding.

Additional elements of Visit Orlando’s broader Winter Doesn’t Exist campaign in the UK run through February, including targeted digital and social media activities and high-impact OOH advertising placements. The campaign’s call-to-action drives consumers to Visit Orlando’s UK website for travel inspiration, information on theme parks, things to do and see, and more.

*Limited 1 entry per person/ email for the duration of the promotion, which ends 3 March 2024. Participants must be in the photo.

-ENDS-

About Visit Orlando

Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,500 member companies comprising every segment of Central Florida’s tourism community.

Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, activities to connect with nature, vibrant neighborhoods, a dynamic dining scene with Michelin recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com or OrlandoMeeting.com.

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Editor’s Note: For additional press information or high-resolution downloadable images,  
please visit VisitOrlando.com/media