O’Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. From the first ever neoprene wetsuit and surf leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forward.
Today, O’Neill can be found the world over. In touch with its rich heritage and the universal stoke of boardriding culture, O’Neill will always be committed to progressing that evolution and growing its reputation as one of the world’s leading youth lifestyle brands.
O’Neill is America’s original heritage surf wear brand featuring California-influenced clothing and accessories for men, women & children.
- Board Shorts
- O’Neill Wetsuits
- Rash guards
- O’Neill, Costa, Oakely and Dot Dash Sunglasses
- Beach Towels
- Go Pro® Cameras & accessories
- Sun Bum
- Stance Socks
- Sanuk® Footwear
- Freestyle Watches