Orlando Eye Transforms Into ICON Orlando

The Orlando Eye is now ICON Orlando, and we have details on this and other upgrades at the renamed ICON Orlando 360 entertainment complex.

One of Orlando's most recognizable landmarks, the 400-foot-tall observation wheel formerly known as the Orlando Eye has rebranded as ICON Orlando, with the I-Drive 360 complex transforming into ICON Orlando 360. Here's a look at these and other changes coming to the International Drive destination, including the brand-new Orlando StarFlyer, the Justice League at Madame Tussauds and more!

New Ways to Play at ICON Orlando 360

ICON Orlando 360 on International Drive
ICON Orlando 360 on International Drive

"The new ICON Orlando name makes perfect sense as we introduce some key changes and position this iconic structure for the future," says Cindy Campbell-Taylor, vice president of marketing, sales and public affairs at ICON Orlando 360. The attraction's forecast is very bright indeed, with upgrades that include:

  • ICONic Annual Pass: For $69 plus tax, you can get a full year of unlimited access to ICON Orlando. What's more, passholders can bring friends at a discounted rate.
  • Enhanced, Fully Immersive Capsules: As part of the makeover, ICON Orlando capsules will soon include WiFi, as well as customization options for personalizing your flights.
  • Private Parties: This new, adults-only feature includes complimentary beer and wine, plus a private bartender for you and up to nine additional guests aboard an ICON Orlando capsule. You can also upgrade to a second rotation to keep the party going.
  • Nightly Light Show: Later this year, nights at ICON Orlando will become even livelier with an enhanced, synchronized display incorporating ICON Orlando 360's courtyard fountains.

More Fun Is Coming to ICON Orlando 360

DC Entertainment’s Justice League Is Coming to Madame Tussauds at ICON Orlando 360
DC Entertainment's Justice League Is Coming to Madame Tussauds at ICON Orlando 360

ICON Orlando 360 has some other upcoming upgrades you won't want to miss, starting with Justice League: A Call for Heroes at Madame Tussauds Orlando. Starring Henry Cavill as Superman, Gal Gadot as Wonder Woman and Ben Affleck as Batman, as seen in the recent Justice League motion picture, the expansion will feature authentic replicas of props and costumes from the film.

Justice League: A Call for Heroes will also be the first in a new line of Madame Tussauds attractions pairing live experiences with the company's famous wax figures. It's scheduled to open on May 25.

The Orlando StarFlyer (Left) at ICON Orlando 360
The Orlando StarFlyer (Left) at ICON Orlando 360

Then, on June 1, get ready to see Orlando from an all-new vantage point when the Orlando StarFlyer opens at ICON Orlando 360. Towering over ICON Orlando, the 450-foot-tall swing ride will take you to 425 feet in the air — making it the tallest attraction of its kind in the world — at speeds up to 60 mph.

Other attractions at ICON Orlando 360 include SEA LIFE Orlando Aquarium, 7D Dark Ride Adventure and Arcade City Orlando, which are complemented by dining and retail options. Be sure to follow our blog for more details on ICON Orlando 360 as they become available, as well all of the latest news from Orlando: Theme Park Capital of the World®!

Written by Nate Shelton, consumer content writer at Visit Orlando. He's an experienced journalist and native Floridian who enjoys the entertainment, cultural and culinary aspects of Orlando and Orange County.

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