Our destination ended 2018 on a high note, with peak holiday periods that were busy and strong occupancy levels that outpaced state and national averages. Even so, we are keeping a close eye on visitation trends going forward including some economic uncertainties. This month we are launching an aggressive marketing, communications and sales campaign aimed to keep the momentum going well into 2019.
This campaign targets key booking periods in our core international markets of the United Kingdom, Canada and Brazil. And complementing those efforts closer to home, the U.S. will be our #1 focus as we treat our cold-weather friends in the Northeast with plenty of warm, sunny messaging from America's most-visited destination.
To attract business travelers, Visit Orlando is ramping up a convention campaign to generate high awareness about the Orange County Convention Center's $605 million capital expansion plan, as well as ongoing developments at Orlando International Airport and major convention hotels.
Last, but in no way least, I am very happy to share that we are close to launching a redesigned, even more user-friendly website that will showcase Orlando's diverse offerings in a highly-visual way, with stand-out imagery and compelling video (stay tuned for more details).
Here's to a great 2019!
-- George Aguel
