COMMUNITY RELATIONS
George Aguel Reads to Pre-K Classroom
Helping emphasize the importance of reading at an early age, Visit Orlando President & CEO George Aguel read several beloved children's books to the Kids Now Academy pre-k class Sept. 5. Sponsored by the Early Learning Coalition of Orange County, the celebrity reader program promotes early literacy and supports kindergarten readiness by reading to children for 30 minutes every day.  

MARKETING
Special Webpage Promotes Halloween
Visit Orlando has launched a special webpage to help travelers plan a ghoulish getaway to the Halloween Vacation Capital®. VisitOrlando.com/Halloween includes a host of events and attractions, themed hotel packages and the return of the nation's largest horror convention. The destination's Halloween festivals run through Nov. 3 and have something for everyone - from extreme scares for adults and teens to friendly frights for the whole family.  

M&C
Summit Helps Attract Future Business
Visit Orlando's convention sales team networked with hundreds of meeting professionals at the 2018 Kellen Managers Summit Aug. 27-29 in Atlanta. Kellen is a global management company serving 125-plus trade associations, professional societies and charitable organizations that represent more than 10,000 companies and 100,000 professionals.

PUBLICITY
Sentinel Features 17 Magical Dining Spots
Visit Orlando's Magical Dining Month, sponsored by American Express, continues to generate a large amount of media coverage, thanks to Visit Orlando's public relations team. One of the most recent articles, "7 tips for a Magical Dining Month," ran in the Orlando Sentinel and featured menu items from 17 restaurants.

TRAVEL INDUSTRY
Brazilian Roadshow Targets Key Markets
Visit Orlando and four participating members (SeaWorld Parks & Entertainment, Kennedy Space Center, Copa Airlines and Disney Destination Sales) hosted a roadshow Aug. 20-22 in key Brazilian cities. More than 780 travel professionals attended the destination training workshop sessions, allowing Visit Orlando and our partners the opportunity to promote Orlando's many offerings.

MARKETING
Canada Fall Campaign Set to Launch Monday
As part of Visit Orlando's global fall marketing campaign, which launches Monday, the Toronto area will once again be the focus of our strategy in Canada. New this year, Visit Orlando will run one-minute, in-destination segments during "Big Fun Movies" on Canada's most popular family channel, YTV. The segments are expected to deliver more than 176 million impressions.  

M&C
Connecting with Key Meeting Planners
On Aug. 23-25 in Salt Lake City, Visit Orlando's convention sales team attended Connect Marketplace, an annual education conference and appointment-only meeting planner trade show. The sales team networked with more than 70 meeting planners who represent various association and corporate groups that have the potential to book groups in Orlando.

TRAVEL INDUSTRY
First Mexico Superfam Highlights Destination
Visit Orlando hosted 24 tour operators and three leading trade media outlets during our inaugural Mexico Superfam Aug. 13-24. Participants experienced Orlando's well-known theme parks and attractions, as well as world-class shopping and diverse dining options.