Top Brazilian Media Experience Orlando
Visit Orlando's public relations team welcomed several Brazilian media to Orlando to highlight the destination's diversity in attractions, activities and dining. Entertainment outlet Vírgula and travel magazize Viajar Pelo Mundo were represented, along with digital influencer Estevam Pelo Mundo. Combined, their Orlando coverage has generated more than 11 million impressions in news articles, blogs, videos and social posts.
MARKETING
Lifetime TV Films in Orlando
Visit Orlando's marketing team worked with Lifetime TV morning show "The Balancing Act" on a five-minute piece called "Creating Memorable Moments with Your Kids." The segment, which airs July 16 at 7:30 a.m., will feature fun things to do with your family outside the theme parks. Host Christina Nicholson and her family experienced the Hyatt Regency Grand Cypress, Wild Florida Airboats and Wildlife Park, ICON Orlando, Buena Vista Watersports, and Maria and Enzo's Ristorante.
M&C
Beauty Show Attracts 58K Attendees to OCCC
More than 58,600 beauty professionals from nearly four dozen countries flocked to Orlando June 3-4 for the largest beauty show in the United States. Premiere Orlando, which serves as an epicenter for all things salon and spa, boasts the largest exhibit floor in the industry, featuring more than 800 exhibitors. The show will return to the Orange County Convention Center in June 2019.
MARKETING
Canada's YTV Highlights Adventures, Attractions
Visit Orlando's marketing team worked with Canada's YTV to create a series of vignettes that will air in September on "Big Fun Movies," a TV lineup featuring popular blockbuster movies every Friday and Saturday night. These segments will feature two show hosts highlighting Orlando's outdoor adventures, new attractions and more.
25K Attend Cisco's Annual Conference
Cisco, the worldwide leader in IT and networking, welcomed more than 25,000 IT and communications professionals from around the world to its annual conference June 10-14 at the Orange County Convention Center. CiscoLIVE! featured a range of activities from technical education and networking opportunities to future-focused thought leadership and one-on-one meetings with experts. The conferene will return to Orlando in 2022.
M&C
Orlando Represented at PCMA Conference
Visit Orlando, along with more than 800 fellow meeting professionals, recently participated in the PCMA Education Conference in Cleveland. The meeting, composed of educational sessions and networking opportunities, focused on how business events work in tandem with organizational goals and objectives. The conference provided Visit Orlando and participating members the opportunity to host one-on-one meetings with key planners.
PUBLICITY
USA Today Features 10 Affordable Dining Spots
Visit Orlando's public relations team worked with a journalist from USA Today during his stay in Orlando, helping him with an article titled "10 tastes of Orlando for less than $10." The piece included local favorites in the downtown area such as Gideon's Bakehouse at East End Market, Se7en Bites and Pig Floyd's.
M&C
Spike! 85K Attending AAU Girls Jr. Volleyball
The AAU Girls Junior Volleyball Championships are being held at the Orange County Convention Center this week, with approximately 85,000 people in attendance. The event has been held at the convention center since 2016 and will return each year through 2020.
