PR Campaign Receives National Award
Visit Orlando's public relations team received an Award of Excellence for the organization's 2017 "Orlando's BIG Thank You" campaign. The award was presented last week by the Public Relations Society of America at its annual awards competition. The campaign, which also won a Guinness World Record for most hand-written thank you cards collected in 24 hours, was recognized for creating a personal and emotional connection. The Silver Anvil Awards, celebrated as the Oscars of the communications industry, recognize the best public relations campaigns of the year and the highest standards of performance for the profession.
M&C
Showcasing Orlando in Our Nation's Capital
Visit Orlando's meetings and convention team recently joined 16 member companies to host a client event at Nike Georgetown. There were 60 key clients in attendance from groups such as: the National Association of Home Builders, IAAPA, American Pharmacists, Helicopter Association International, and United Fresh. Our members interacted with clients as they participated in a networking game with a health and fitness theme. Nike athletes were on hand to share current trends, health and fitness consulting, and new products.
MARKETING
"Where's Roberta" Films in Orlando
Visit Orlando worked with Orlando International Airport, Oakland (Calif.) International Airport and producers of the "Where's Roberta" show to create a 30-minute travel segment all about Orlando. Airing on San Francisco's KPIX/CBS in July, the special is the result of the first-ever non-stop Southwest Airlines flight between Oakland and Orlando. The show will highlight everything our destination has to offer, including theme parks, outdoor adventures, shopping, dining, cool resort pools, exciting new attractions and more.
M&C
21K Attend SAP's Annual Conference
SAP, a German-based European multinational software corporation, hosted its SAPPHIRE NOW and ASUG Annual Conference at the Orange County Convention Center this week, bringing 21,000-plus attendees from more than 90 countries. OCCC's North and South halls featured six miles of truss and framework, including more than 1,000 LED tiles and 7,500 square feet of LED video surface. SAP will return to Orlando in 2019.
PUBLICITY
Winter Park Profiled in Wonderlust Magazine
Visit Orlando's public relations team secured a travel profile on Winter Park in the new Wonderlust travel magazine. The article, Find Your Florida, highlights Winter Park's history, as well as the Alfond Inn, Rollins College and dining on Park Avenue.
M&C
Building Relationships with Meeting Planners
Visit Orlando recently attended the Meeting Professionals International's (MPI) World Education Conference in Indianapolis. The tradeshow, which drew more than 2,300 attendees, allowed us to meet with key event planners through one-on-one appointments, networking events and educational seminars. The World Education Congress is MPI's signature event.
M&C
HIMSS Holds Diamond Summit in Orlando
Sixty-five corporate Diamond members from the Healthcare Information and Management Systems Society (HIMSS) were in Orlando this week for the HIMSS Diamond Summit. HIMSS will hold its annual convention at the Orange County Convention Center in February 2019; some 40,000 attendees are expected.
M&C
Safety Council Coming to Orlando October 2021
Representatives from the National Safety Council -- a nonprofit organization and the nation's leading safety advocate -- recently visited several area hotels in preparation for the NSC's Congress & Expo in October 2021 at the Orange County Convention Center. The event is expected to draw more than 15,000 attendees from 63 countries.
COMMUNITY RELATIONS
Magical Dining Making Impact at BASE Camp
BASE Camp Children's Cancer Foundation is increasing its impact in the community thanks to Visit Orlando's Magical Dining Month. Since receiving our record donation, BASE Camp has awarded several Second Wishes to children with a recurrence of cancer, as well as enhanced its Parent's Night Out program and provided additional "kid's choice" lunches at local hospitals.
M&C
Maritz Planners Experience Orlando
Visit Orlando and its members hosted meeting planners and key leaders from Maritz Novartis -- a leading event management company that executes more than 800 meetings per year -- for an educational weekend in Orlando. The team visited dining and entertainment venues across the destination and saw first-hand the new experiences at Universal, Disney Springs and Animal Kingdom.
