Record Orlando Attendance at ISA Expo
The International Sign Association held its annual expo at the Orange County Convention Center March 22-24, boasting record attendance. With more than 20,000 attendees and 600 exhibitors, it is the largest tradeshow in the sign, graphics and visual communications industry. The expo will return to Orlando in 2020.
MARKETING
UK Campaign Drives Summer Visitation
Visit Orlando's consumer marketing team has launched a spring campaign in the United Kingdom and Ireland to drive summer visitation. The integrated campaign is expected to generate more than 60 million impressions, ensuring Orlando is top of mind during the key April/May booking period. The advertising UK consumer landing page and Ireland consumer landing pages encourage residents to Book Your Unforgettable 2018 Summer Holiday! In addition, Bauer Radio will feature an on-air promotion across five stations in Scotland, providing listeners the chance to win one of 30 trips to Orlando, in partnership with Barrhead Travel.
M&C
Visit Orlando Attends EnVision Conference
Visit Orlando, in conjunction with the Orange County Convention Center, attended the EnVision Conference in Detroit. Hosted by event management company Experient, the conference brings together meeting professionals, destinations and hotel partners from around the world. One-on-one appointments, educational sessions and key networking events took place during the three-day event.
TRAVEL INDUSTRY
Nearly 12K Attendees at WTM Latin America
Visit Orlando recently attended WTM Latin America, the leading global business-to-business tradeshow that reinforces Latin America's position in the travel and tourism industry. The event, which took place at the Expo Center Norte in Sao Paulo, included exhibitors from more than 50 countries. Nearly 12,000 industry professionals attended, representing a 7 percent increase in participation over last year. Visit Orlando partners included Universal Parks & Resorts, SeaWorld Parks & Entertainment, Wonderworks, North America Destinations, Personal RGE, Pegasus Transportation and Balmoral Resort Florida.
TRAVEL INDUSTRY
Visit Orlando Roadshow Heading to U.K., Ireland
Visit Orlando and several member companies will take to the road for a series of travel agent trainings in 10 cities across the U.K. and Ireland. The 2018 Visit Orlando Roadshow will provide significant information about the destination, present agents the opportunity to complete the Orlando Travel Academy course and share tips on how to become an "Orlando Travel Expert."
MARKETING
Brazil Campaign Generating Engagement
Visit Orlando's Brazil marketing campaign continues to engage consumers during key planning and booking timeframes. The campaign, which is expected to generate 200 million impressions, includes TV, print, online video, digital display, social media and search engine marketing until mid-June.
PUBLICITY
Millenial Influencers Showcase Orlando
Two top-tier Canadian lifestyle and travel influencers Kerina Mango and Audrey-Anne Jean published a series of social posts across Instagram, reaching more than 600,000 followers combined. The ladies also posted a video on Kerina's YouTube channel, as well as a blog on Kerina's website about their Orlando adventures. The coverage was a result of a destination orientation led by the Visit Orlando public relations team to target the Canadian millennial audience.
CORPORATE
Best Int'l Destination, 2nd Consecutive Year
Visit Orlando was awarded "Best International Destination" for the second consecutive year during the AVIESP EXPO 2018 Show in Brazil. More than 3,000 industry professionals attended the expo.
