Campaign to Reach LGBTQ Visitors
Visit Orlando's leisure marketing team and key members are launching a national, integrated marketing campaign focusing on LGBTQ adults ages 25+ with a propensity for travel. Elements of the campaign include print, digital display and paid social, as well as the production of a custom video highlighting the destination.
CORPORATE
Visit Orlando Named CVB of the Year
For the fifth consecutive year, Visit Orlando was awarded CVB of the Year by ConferenceDirect Associates at the organization's Annual Partner Meeting. The three-day event in Los Angeles was packed with one-on-one appointments, educational sessions and networking opportunities. ConferenceDirect is one of the world's leading providers of meeting and conference solutions and services.
PUBLICITY
Forbes Travel Guide Features Orlando
Visit Orlando's public relations team secured a recent article in Forbes Travel Guide, titled "An Adult's Guide to Orlando Fun." The piece showcases Orlando's luxury experiences, dining and festivals geared toward adults. Some of the featured locations include Victoria & Albert's restaurant, Discovery Cove, Epcot, Disney Springs and the Central Florida Ale Trail.
PUBLICITY
USA Today: Winter Park 'Foodie Hub' of Orlando
Visit Orlando's public relations team secured coverage in USA Today as part of an article headlined "America's secret suburban food scenes." Orlando, the author writes, "has become more of a foodie destination thanks in no small part to the suburb of Winter Park, Fla., just north of the city. From acclaimed barbecue to third wave coffee shops to James Beard Award-nominated chefs, Winter Park is the foodie hub of Orlando." Nearly 70 other regional and local media outlets also ran the article.
M&C
Connecting with Customers at CBI
Visit Orlando had a strong presence at the CBI Pharmaceutical Summit in Philadelphia March 25-28, where we met more than 75 qualified customers at our vibrant booth. Participating members were excited to connect with customers and develop business opportunities for Orlando.
M&C
Getting Ready for HIMMS Conventions
The convention sales and services team hosted Anthony Maggiore, senior manager of Meeting Services with HIMSS (Healthcare Information and Management Society), for a planning meeting and site visits. HIMSS's annual conventions will be in Orlando in 2019 and 2020, with an expected attendance of 40,000 people both years.
M&C
OCCC Hosted 23 of Top 240 Conventions
Orlando beat out such notable convention cities as Chicago, New York, Atlanta and Dallas for hosting the most large-scale conventions in 2017. According to Trade Show News Network, 23 of America's Top 240 shows were at the Orange County Convention Center, second only to Las Vegas, which has three convention facilities. Visit Orlando works in partnership with OCCC to secure tradeshows and events. Read more here.
