Visit Orlando President & CEO George Aguel joined community and industry professionals to celebrate the Coca-Cola® Orlando Eye's rebranding, which is now ICON Orlando. The 400-foot observation wheel is the centerpiece of a one-of-a-kind dining and entertainment complex in the middle of Orlando's International Drive tourist district, which has also been renamed ICON Orlando 360.

"This project established an icon for this district," noted Aguel during the special lighting ceremony on May 17. "It reinforces what we have been saying about this area and what it means to us."

ICON Orlando 360 will also soon feature a new high-tech Justice League: A Call for Heroes experience at Madame Tussauds Orlando (May 25), and the Orlando StarFlyer, a massive swing ride that will give extreme thrill seekers one-of-a-kind, open-air views from 425 feet above the ground (June 1).