CORPORATE
East Orlando Chamber Hears Value of Tourism
Visit Orlando Chief Marketing Officer Danielle Hollander spoke to more than 75 business leaders at January’s meeting of the East Orlando Chamber of Commerce. She highlighted the importance of the tourism industry, ways we market America's most-visited destination and how local businesses can benefit from partnering with Visit Orlando. Pictured: Hollander with Andrew Cole, president, East Orlando Chamber.
MARKETING
Visit Orlando Celebrates 30 Years of ZORA!
Visit Orlando and other partners joined The Association to Preserve the Eatonville Community to market and kick off the 30th annual ZORA! Festival. The festival is a weeklong celebration of the life and work of 20th-century writer Zora Neale Hurston and her hometown of Eatonville, the nation's oldest incorporated African-American municipality. Attracting thousands of local residents and tourists, ZORA! features museum exhibitions, panel discussions, workshops and concerts, culminating with a street arts festival Feb. 1-3.
PUBLICITY
Newsday Features ‘New in Orlando’
As a result of Visit Orlando’s “New in 2019” press release, Newsday published an article exploring new and upcoming additions to Orlando, from dining and attractions to accommodations. The article is expected to generate over 1 million impressions.
PUBLICITY
Best Health Promotes Orlando Wellness
Visit Orlando achieved coverage in Best Health Magazine, published by Reader's Digest Canada, as a result of a recent destination orientation. The timely story angle, which focused on "Reasons to pick Orlando for your next wellness vacation," coincides with a key booking period. The article highlighted activities ranging from paddle boarding and hot-air ballooning to spas and enjoying the Orlando sunshine.
PUBLICITY
Orlando Named Best Value in UK
Orlando was named “Best Value Long-Haul Break” for winter sun in the latest UK Post Office Travel Money report. Thanks to pick-up over the UK wire, these results generated 400 million impressions for Orlando in hundreds of publications, including major outlets like The Independent, Daily Mail and The Sun. Visit Orlando helped drive this coverage by supplying insight to the Post Office survey questions. These stories provide credible third-party insight, giving our destination great support for our value message during a key booking period.
M&C
Great INTER(action) with AMEX Planners
Visit Orlando — along with Disney Meetings & Events, Hello! Destination Management, Hilton Orlando, Universal Orlando Resort, Westgate Lakes Resort and The Escape Game — recently attended the American Express INTER(action) Tradeshow in San Diego. Hundreds of AMEX associates worldwide attended the four-day program, which included networking opportunities and one-on-one appointments.
M&C
PGA Show Teams With Racquet & Paddle Sports
The Professional Golfers Association Merchandise Show, alongside the inaugural Racquet & Paddle Sports Conference, brought more than 43,000 attendees to the Orange County Convention Center Jan. 23-25. The combined event allowed the industries to address common challenges, as well as share ideas and best practices to help drive business.
M&C
Hematology Group to Bring 29K Attendees
Executive team members from the American Society of Hematology recently visited Orlando for a preplanning meeting. Their conference will be held in Orlando Dec. 7-10, with more than 29,000 attendees. It is expected to generate $57 million in economic impact for our destination.
