MARKETING
Contrasting Orlando’s Weather with Canada’s
Visit Orlando worked with the The Weather Network, headquartered in Canada, to produce 24 “look-live” segments showcasing what’s new in our destination. Airing Feb. 18 to March 3, the segments promote our warm destination during Canada’s cold winter, a key booking period for Orlando. The campaign will also feature a local forecast takeover, video integration, and digital and social media. It is expected to generate 5.8 million impressions.
PUBLICITY
Orlando Among 10 Best Places for Winter Sun
Thanks to a destination orientation, Visit Orlando’s publicity team secured coverage in Canada's Movie Entertainment national lifestyle magazine, generating nearly 1 million impressions during a key booking period. The double-page print spread highlights outdoor adventures for families with older children, including kayaking, off-roading and wakeboarding.
PUBLICITY
Irish Newspaper 'Blown Away’ by ‘Real Orlando’
Visit Orlando's publicity team generated print and online coverage in the Irish Independent titled “Blown Away by the real Orlando.” The story highlights popular and undiscovered aspects to our destination, from thrilling attractions on I-Drive and charming Winter Park to local culture/cuisine, biking the West Orange Trail and clear-bottom kayaking at Rock Springs. The story was published during a key booking period.
PUBLICITY
Multiple Canadian Media Outlets Highlight Orlando
Visit Orlando generated coverage across Canada's largest news syndication network, Sun Media, following a destination orientation for the Toronto Sun. The story, which encourages people to escape the cold and travel to Orlando, ran in 21 media outlets.
M&C
Promoting Orlando to RCMA Planners
From Jan. 29-31, Visit Orlando’s meeting and conventions team attended the Religious Conference Management Association, a multifaith, international association of religious meeting planners. The conference, held in North Carolina, enabled Visit Orlando and members to strengthen relationships with key meeting planners and educate them on the diverse opportunities available in our destination.
MEMBERSHIP
Members Connect at Power Hour Lunch
Visit Orlando members attended a Power Hour lunch Feb. 6 at Restaurant Row’s Ocean Prime, providing them the opportunity to expand their network and make professional connections. The next Power Hour lunch is on Feb. 27 at Wyndham Orlando International Drive and will feature an update by ICON Orlando 360 President & CEO Chris Jaskiewicz. Register here.
