Hot off the press, Visit Orlando's Celebrating Travel & Tourism Luncheon — one of our industry's can't miss events — is all set for May 10 at Loews Sapphire Falls Resort. Make sure to get your tickets in advance, as seats always fill up fast, especially for this event.

This year, we have an exciting program lined up. Martin Stoll, founder and CEO of Sparkloft Media, kicks things off at our morning general session with a thorough analysis of what's trending in social media.

Then, our major keynote presentation will feature a conversation between Jonathan Tisch, chairman and CEO of Loews Hotels, and Roger Dow, president and CEO of the U.S. Travel Association. Hosting these two iconic industry figures at one time is a first for us and will be an experience you will not want to miss.

To wrap things up, we'll unveil the big news everyone's been waiting for: the official number of visitors to Orlando in 2017.

This always-popular spring event — one of Visit Orlando's three signature luncheons — is your opportunity to network with hundreds of industry and community leaders while gaining competitive insights into the ever-evolving tourism landscape.

So sign up today, and I'll see you there!

— George Aguel