Recognizing that consumer confidence begins with trips to nearby destinations, Florida drive markets continue to be a crucial focus of our marketing, social media and publicity efforts, including the opportunities below. Additionally, as consumers seek trustworthy advice on when and where it’s safe to travel, the value of third-party endorsements is of vital importance.

Visit Orlando is keeping our destination top of mind through continual outreach to media and social influencers throughout the state to promote resident deals, enhanced safety measures and family-friendly adventures, with positive results such as this recent article in Tampa’s top parenting magazine.

Over the next few months, our publicity team will be hosting more than a dozen influencers and media outlets from several Florida cities, as well as Atlanta, New York, Houston and more. If your company is interested in participating, be sure you are signed up to receive our marketing leads for PR opportunities or email us for more information.

Love Orlando Video

Share the Orlando Love!

As part of our focus on sharing positive third-party endorsements, our #LoveOrlando campaign continues to be a success on social media — and, as you’ll see in the tribute video above, our members have gotten behind it in a big way.

#LoveOrlando leverages our fans’ photos, videos and comments to show how visitors, in their own words, have been safely enjoying our destination over the past several months. The hashtag has already earned 17 million impressions and counting. You can help keep the momentum going by using this hashtag anytime you post about your love of all things Orlando.

Smart Meetings Platinum Choice Award 

Visit Orlando recently won Smart Meetings magazine’s Platinum Choice award for delivering professional, creative and thoughtful service to meeting planners. Thank you to our many member companies in the meetings industry who help us earn the highest levels of recognition, year after year, among our clients and peers.

Register Today for Our Annual Meeting

Registration is now open for Visit Orlando’s Annual Meeting, which will be held virtually Thursday, Dec. 10, from 2 to 3 p.m. Prepare for an engaging online experience that includes important industry updates, how Visit Orlando plans to support you and your business in the coming year, and an exciting community donation to this year's Magical Dining charity, Feed the Need Florida.

TDT Collections Continue Steady Climb

Collections of Orange County’s Tourist Development Tax rose to $7.04 million in September, about a 21% increase over August. Collections continue to increase monthly as travelers become more comfortable with safety protocols and our comparatively low COVID-19 case numbers. Read more.

Hotel Metrics

Metro Orlando's occupancy rate for the week ending Nov. 7 was 31.9%, up slightly from 31.7% the previous week. Average daily rate rose $3.91 to $83.58.

Welcome New & Renewed Members

Please join us in recognizing some of our members who recently renewed or joined. These companies are committed to helping market our destination, and we welcome their engagement!

  • Sear & Sea
  • Aurora
  • Michele and Group
  • 3D Concepts
  • RusTeak Restaurant & Wine Bar
  • Hilton Garden Inn and Home2 Suites Downtown Orlando
  • Altitude Trampoline Park
  • Artistic Entertainment Services
  • boxthecity