Orlando's tourism industry is booming - but even when times are good, it's smart to keep our foot on the proverbial pedal.

On Monday, Visit Orlando will launch a major fall marketing campaign to keep our destination top of mind for vacations in early 2019. From TV to digital to social and beyond, the "Uniquely Orlando" message will appear across multiple media platforms in our core markets at home and abroad.

In addition, as you'll read below, we've also ramped up efforts to promote Orlando's many Halloween and seasonal events. By showcasing our destination as the Halloween Vacation Capital®, we can drive visitation during non-peak periods - and keep the momentum rolling all year long.

-- George Aguel