I’m pleased to report that Orlando’s hotels and resorts had an exceptionally busy year-end, registering all-time highs in both average daily rate ($178.73) and room nights sold (690,093) during the final week of 2018. Occupancy even averaged 93 percent that week!
The continued strength of our destination is fueled by ongoing product investment and global marketing — and to keep the momentum going in 2019, Visit Orlando is launching aggressive marketing, communications and sales campaigns that target key U.S. and international markets early in the year.
The goal is to make sure Orlando is top of mind for leisure and business travel, which will grow visitation and help guard against any headwinds that may come our way throughout the year.
-- George Aguel