We’re proud to share that Visit Orlando has been named Major Market CVB of the Year by ConferenceDirect, one of the world's leading providers of meeting and conference solutions and services.
This award, and others like it, would not be possible without the amazing support of member companies across our destination. Thank you for being such a big part of our success!
While these continue to be difficult times for our meetings and conventions industry, we are encouraged that 20 events — with the potential to generate nearly $400 million in economic impact — are on tap for the first quarter alone at the Orange County Convention Center.
Events such as these, which are booked by our sales team, will strengthen our destination’s ongoing recovery and continue to reinforce Orlando's reputation for safe, large-scale gatherings.
“A Safe Visit and a Good Time”
As a result of Visit Orlando's first virtual press trip in October, our publicity team secured national coverage in Fodor's with the article "10 Things You Must Do if You're Going to Disney World or Universal Orlando During COVID.”
The journalist highlighted helpful tips for readers planning an Orlando visit and noted, "Like just about everything else in the world, visiting Orlando’s world-famous theme parks right now is different than it used to be. But it’s still possible to have a safe visit and a good time if you come prepared."
In the coming weeks, we'll highlight additional coverage from the virtual press trip.
Elevating Orlando’s Dining Scene
Our marketing team secured a feature on Emmy Award-winning TV show “Atlanta Eats” for a special “On the Road” edition. Airing Nov. 14 and hosted by Katie Farmand from Edible Orlando, the segment will showcase Orlando's diverse and eclectic dining scene outside the theme parks in one of our top feeder markets. Featured restaurants include: Bad As’s Sandwiches, Bull & Bear, Domu, Maxine’s On Shine, The Pharmacy, and Plant Street Market/Crooked Can.
Save the Date: Visit Orlando's Annual Meeting
Our Annual Meeting will be held virtually Thursday, Dec. 10, from 2 to 3 p.m. bringing you an engaging online experience that includes important industry updates, Visit Orlando’s plans to support you and your business in the coming year, and an exciting community donation from this year's Magical Dining program. Stay tuned for a link to register.
Research & Insights
Hotel Metrics: Metro Orlando's occupancy rate for the week ending Oct. 31 was 31.7%, down from 35.4% the previous week. Average daily rate fell $4.34 to $79.67.
Travel Trends: National search and booking windows have become much shorter as a result of the pandemic, with 0-21 days far outpacing all other longer windows, according to Expedia. The top trending destinations for North American travelers include Las Vegas, Cancun and Orlando. Most travelers say the next trip they take will be a domestic one (76%), with “family leisure” and “visiting friends and relatives” being the top two trip motivators.