As a destination that attracts upward of 72 million visitors a year (6.15 million of international origin) robust air service and partnerships are critical to our success. To this end, the Visit Orlando team has worked to support new routes, particularly from key markets in Canada, Latin America, Europe and Asia — and we're happy the industry has taken notice.
Each year, as part of the prestigious Routes Marketing Awards, airlines across the world vote for the destinations that provide them with the best marketing services. Visit Orlando recently won a “highly commended” award in the Americas division, earning recognition for several global campaigns conducted in 2018 alongside Orlando International Airport, multiple airlines and member companies.
Our joint initiatives helped educate travel professionals in Brazil and Argentina; conduct co-op marketing campaigns in the UK and Ireland; launch sales missions in emerging markets; showcase our destination to top-selling travel agents in China, and much more.
These efforts went a long way toward not just attracting more air passengers in 2018, but also setting the stage for even greater visitor volume in the years to come. The best part is, the spending of each visitor to Orlando makes an impact that can be felt throughout our community.
-- George Aguel