Visit Orlando Updates: November 16

M&C
Visit Orlando Named Best DMO in Southeast
Visit Orlando recently won the 2018 Stella Award as the Best DMO (destination marketing association) in the Southeast. Presented by the publishers of Meetings & Conventions and Successful Meetings magazines, the award recognizes the top organizations providing quality service and innovation to the meetings industry. The Stella Awards combine public and planner voting and third-party, objective planner judging.

PUBLICITY
International Journalists Experience Orlando
Visit Orlando's publicity team welcomed several Mexican and Brazilian journalists last month to experience the destination's diverse attractions, outdoor activities and delicious dining. The journalists represent top Mexican publications like El Financiero and Central, plus Brazilian publications including Harper's Bazaar Kids and Joyce Pascowitch Magazine. Their coverage of our destination is expected to result in more than 14 million impressions.

CORPORATE
Aguel Celebrates New Event Space on I-Drive
This week Visit Orlando President & CEO George Aguel joined the Hilton Orlando executive team and their ownership group to celebrate the grand opening of a new 13,000-square-foot pool deck, which can be transformed into private event space for up to 500 guests. In addition, Hilton Orlando has added a 1,250-square-foot Splash Zone for younger guests, and 14 additional cabanas. "By investing in our destination, it not only makes leisure and business guests want to return again and again, it also strengthens our local economy," said Aguel.

TRAVEL INDUSTRY
Working with Travel Pros in Argentina and Chile
Visit Orlando and member companies conducted a sales mission Oct. 22-26 to Argentina and Chile, reaching more than 500 travel professionals through a variety of seminars, tradeshows and network events. In addition, nearly 375 one-on-one meetings took place with decision-makers at in-market tour operators. To help sell our destination, travel professionals learned firsthand what's new in Orlando.

MARKETING
Orlando Preparing to Host 2019 Pro Bowl
For the third consecutive year, Orlando will host the NFL Pro Bowl Jan. 27 at Camping World Stadium. In addition to the game, the event will bring fans, families and NFL all-stars from across the country to experience our destination during Pro Bowl Week. As a member of Visit Orlando, you can save up to $10 per ticket by entering promo code "VISIT." Buy your tickets here.

MARKETING
Visit Orlando to Offer Black Friday Deals
Visit Orlando is launching a Black Friday/Cyber Monday deal for holiday shoppers and bargain hunters: an extra 10 percent off already-discounted attraction tickets with exclusive park offers. The 10 percent savings will be available Nov. 20-29 on OrlandoTickets.com using the promo code GIFT.

MARKETING
Targeting Mexico for Black Friday Sales
Visit Orlando partnered with PriceTravel.com to launch a joint marketing campaign in Mexico that promotes Black Friday sales throughout the month of November. The campaign, estimated to generate more than 3.6 million impressions, features tickets to theme parks and attractions.

M&C
Record Attendance and Sold-out Events at OCCC
The American Academy of Pediatrics had record attendance at Experience 2018, with more than 18,000 attendees at the Orange County Convention Center Nov. 2-6. The show generated more than $31 million in economic impact and will be returning to Orlando in 2024. Also, Stampin' Up! celebrated its 30th anniversary with a sold-out event (5,700 attendees) at OCCC last week, generating $11 million in economic impact.

 

Related Categories: Visit Orlando Activities

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