Corporate Blog

Category: Visit Orlando Research & Insights

Orlando Tourism Outlook: April 15, 2020

April 15, 2020, 5:30 p.m.: Here's this week’s notable tourism industry data, with local insights and analysis from Daryl Cronk, Visit Orlando's economist and head of research. Orlando Insights Hotel Bookings Down Considerably Through August: Advance bookings in Orlando’s hotels continued to slide as…

Read More

Hotel Performance Slides in Recent Weeks

Orlando’s hotel industry enjoyed a relatively strong performance in April, thanks in part to the later date for Easter and corresponding spring breaks. In recent weeks, however, key hotel indicators have trailed prior-year levels. The hotel occupancy rate is down for six consecutive weeks, as is…

Read More

Fourth of July Bookings Up 6%; TDT Collections Also Rise

Advance bookings for Orlando hotels over the Fourth of July weekend are nearly 6% ahead of the same time last year, and Orlando International Airport is also estimating a 4.2% increase in passenger volume. Falling on a Thursday, the holiday kickstarts the weekend a day early and is supporting strong…

Read More

Exhibition Industry Grows 1.8% in Q1

The exhibition industry showed modest year-over-year growth during the first quarter of 2019, according to the Center for Exhibition Industry Research. The CEIR Index rose 1.8%, with three of the four components posting year-over-year gains: real revenues, attendees and net square footage. The…

Read More

Gas Prices Continue Downward Trend

In a positive development for regional travel, gas prices have been trending down for the past month, and there are few indications prices will rebound as the summer travel season kicks off. Last week, the price of crude oil dropped by $6 per barrel to one of the lowest prices of the year. As of…

Read More

Orlando Top Destination for Memorial Day Travel

Orlando is the top destination in the U.S. for the upcoming Memorial Day weekend, based on advance AAA Travel bookings. New York City and Las Vegas round out the top three. Overall, AAA forecasts nearly 43 million Americans will travel over the Memorial Day weekend, a 3.6% increase over last year…

Read More

Putting March’s TDT Revenue into Perspective

Collections of Orange County's Tourist Development Tax rose 0.3% in March to $31 million, compared to the same month in 2018. The year-over-year comparison, although positive, was dampened somewhat by the later date of Easter this year, which pushed back many schools’ spring breaks. Conversely…

Read More

Demand Holds Strong, Occupancy Dips Slightly

In March, Orlando's room night demand was unchanged from the same month last year, but growth in room supply caused a slight dip in occupancy levels (down 0.6% to 88.9%). The later timing of Easter this year impacted many schools’ spring breaks, and the shift likely affected room rates as well…

Read More

Tourism Tax Revenue, Jobs Rise in February

Collections of Orange County’s Tourist Development Tax rose 5.6% in February to nearly $25.2 million, an all-time high for the month of February. Employment in Orlando’s leisure and hospitality sector also rose in February, adding 10,000 jobs (+3.8%) compared to February 2018. The industry accounted…

Read More

Occupancy Down Slightly as Hotel Inventory Grows

Metro Orlando's average hotel occupancy rate in February was 83.3 percent, down 1.1 percent from February 2018. Demand for hotel rooms matched last year, but occupancy declined due to growth in hotel inventory. The average daily rate for February rose 3 percent to $141.87. Orlando is undergoing its…

Read More