Corporate Blog

One Week and Counting Until IPW

We’re only one week away from the U.S. Travel Association’s IPW 2022, the nation’s largest travel trade show, June 4-8 at the Orange County Convention Center. Over 4,600 delegates will attend, representing travel media, buyers and suppliers from more than 63 countries. Here are a few ways we’re…

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Rolling Out Unbelievably Real

Excitement is building over our region’s new global brand, Unbelievably Real, launched last week as a collaboration between Visit Orlando and Orlando Economic Partnership. We’ll be rolling out multiple components of the brand in the coming months, but here’s an update on two key initiatives as we…

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A Big Week for Orlando!

This was quite a week for Orlando, highlighted by the launch of our new global brand and the news that we welcomed 59.3 million visitors last year. While that number is well shy of our all-time high (75.8M in 2019), it does mark a 68.1% improvement over 2020. At Visit Orlando, we’ve set a goal…

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Announcing Orlando’s New Comprehensive Global Brand

Visit Orlando, The Official Tourism Association® for Orlando, and Orlando Economic Partnership, the economic and community development organization for the region, today announced the launch of one singular, comprehensive and consistent brand to promote the destination and region. The new…

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Smashing the Record for TDT Revenue

In yet another sign of our destination’s economic progress — and the pent-up demand for an Orlando vacation — March collections of Orange County’s Tourist Development Tax (TDT) set a record at $38.6 million. This surpasses the previous record of $31 million, set in March 2019, as Orlando experienced…

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May 1-7 is National Travel & Tourism Week

Sunday marks the start of National Travel & Tourism Week (NTTW), the annual celebration of our industry’s enormous impact in communities across America. This year’s theme is “The Future of Travel,” and we’ve planned multiple activities to showcase how Visit Orlando is helping our economy, member…

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Strengthening Our Community

You might have seen Walt Disney World’s recent announcement that it will build a 1,300-unit affordable housing development in southwest Orange County. This positive news, along with Universal’s 1,000-unit “Housing for Tomorrow” initiative in the I-Drive District, is a tangible sign of our tourism…

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Tapping Into More Partnerships

As a nonprofit membership organization, Visit Orlando includes over 900 member companies, large and small, across the tourism landscape. Going forward, to advance a crucial element of our strategic plan, we’re growing that number to feature even more small businesses, nonprofits and local points of…

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Uplifting News for Orlando's Recovery

Visit Orlando is thrilled to share that February was an excellent month for collections of Orange County’s Tourist Development Tax — yet another sign of our destination’s ongoing recovery. TDT revenues, which originate from a 6% levy on short-term lodging, totaled $28.4 million in February, a 174%…

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Get Ready to Eat (And Shop) On #407Day

Supporting Orlando’s local businesses is key to the health and unique personality of our destination. That’s why we continue to uplift initiatives like #407Day, which is back for a third year next Thursday, and bigger than ever. We're partnering with Orange County and the City of Orlando to stretch…

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