Celebrate Orlando, support your favorite local businesses, and enjoy the chance to win prizes on #407Day, returning today, April 7, 2023. Plus, get the scoop on the city’s newest mural (pictured).

Calling all locals: Inspired by Orlando’s longtime area code, #407Day returns today, April 7, 2023 — and you are invited to join the celebration by showing hometown pride and supporting our businesses. Oh, and did we mention that you’ll have the chance to win prizes? Because you totally will.

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Plus, Visit Orlando and Orlando Economic Partnership have joined forces to unveil a brand-new mural in downtown Orlando that illustrates just how unbelievably real our destination is. Read on for all the #407Day details, and let’s show them how we do it in Orlando.

Celebrate Orlando on #407Day

Organized by The City of Orlando, Orange County Government, Visit Orlando and Orlando Economic Partnership, #407Day encourages all Orlandoans (or Orlandocalrissians, if you prefer) to support your favorite restaurants, bars, shops, boutiques, services and other locally owned businesses and share posts and photos on your social media channels using the hashtag #407Day.

Katrina Dandridge
DTO Sign in Downtown Orlando

This year’s celebration also marks the debut of Orlando’s newest mural. Unveiled at a special event on April 7 at the corner of Orange Avenue and Pine Street, the mural is an initiative for the “Unbelievably Real” brand platform, a first-of-its-kind partnership between Visit Orlando and Orlando Economic Partnership developed to speak to all audiences — leisure, meetings and business.

Unbelievably Real Mural Social Media Images
‘Unbelievably Real’ Mural in Downtown Orlando

From April 7 – 17, 2023, residents and visitors are encouraged to post selfies with the new mural on social media and tag Visit Orlando (@VisitOrlando) and Tasty Chomps (@TastyChomps) to have a chance to win prizes from local businesses, attractions and restaurants. Lucky winners will be awarded giveaways from attractions, service providers and restaurants, including:

Select local businesses are also celebrating with special #407Day offers, including:

  • The Glass Knife: Offering limited-edition Vegan Chocolate Coconut donuts
  • The Nauti Lobstah: Florida Sunset cocktails for just $4.07 each
  • NOLA Avalon Park: Special dishes designed to honor #407Day and Good Friday, including Fried Fish (sandwich or platter) and Florida Gulf Shrimp (po’boy or platter)
  • Orlando City Soccer Club: Use promo code ORL407 for 40.7% off ticket purchases made on April 7, 2023, for the April 22 Orlando City and April 15 Orlando Pride matches
  • Playa Pizza: Giving away 407 slices of pizza (one slice per customer with any purchase)
  • VINIA Wine & Kitchen: Three-course menu for $59 including wine pairings

Check with your favorite local businesses to see how they’re participating.

Introducing the ‘Unbelievably Real’ Mural

Designed by Orlando-based artist Clark Orr, the mural brings to life how all aspects of the region shine, from tourism highlights like nightly fireworks and water adventures to innovative technologies such as simulation and rocket launches. The mural has been displayed in Brooklyn, Mexico City, Manchester and London in the past year, and now makes its debut in Orlando.

2022 Unbelievably Real mural at 96 Whitechapel in the UK
‘Unbelievably Real’ Mural at 96 Whitechapel in the United Kingdom

“Nearly a year after the global launch of our ‘Unbelievably Real’ brand, we are excited to bring home a mural, designed by an Orlando artist, that is a visual representation of our entire destination, incorporating everything from our theme parks and beloved landmarks to elements of our dining, arts, culture and technology scenes that showcase Orlando’s dynamic nature,” said Casandra Matej, president & CEO, Visit Orlando.

“This mural brings to life all of what makes our region transformational and groundbreaking, from nightly theme park fireworks and adventures on our waterways to our region’s role in developing some of the world’s most innovative technologies and leading the nation’s space race,” said Tim Giuliani, president & CEO, Orlando Economic Partnership. “It showcases the imagination and innovation of our vibrant region, enriches people’s perceptions of Orlando, and demonstrates to our residents and visitors alike that they are part of what makes Orlando ‘Unbelievably Real’ too.”

2022 Unbelievably Real mural on Thomas Street in the UK
‘Unbelievably Real’ Mural on Thomas Street in the United Kingdom

The “Unbelievably Real” brand launch is part of a multiyear initiative for Visit Orlando and Orlando Economic Partnership. The two organizations also launched O.U.R. (Orlando Unbelievably Real) Culture Project to engage with Orlando residents and cultivate new methods to showcase pride in the Orlando region. Future activities will include the creation of a new symbol for Orlando and the installation of a permanent Orlando sign to become an interactive and iconic backdrop.

The #407Day contest will be over before you know it, so make plans now to post your “Unbelievably Real” mural images by April 17, tag @VisitOrlando and @TastyChomps, and earn your chance to win prizes while enjoying our city’s newest artwork and supporting all your favorite Orlando businesses.

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