The Orlando Eye and Coca-Cola Pair Up for A Refreshing New Experience

Coca-Cola Orlando Eye Cover

By David Sibila
Visitors on International Drive will start seeing a little more red when visiting The Orlando Eye. That's because the 400 ft. observation wheel at I-Drive 360 has a new look and a new name, the Coca-Cola Orlando Eye. With the new branding comes all-new experiences that will be a refreshing enhancement to the year-old family attraction.

The unveiling of the new name on July 28, 2016 was marked by an unveiling ceremony complete with red and white streamers and confetti indicating the new Coca-Cola branding and decor that has been updated in and around the Eye's terminal building.

Coca-Cola Orlando Eye confetti

As part of the announcement, four select capsules on the Eye feature Coca-Cola enhancements that as part of a surprise and delight experience available for guests.

Coca-Cola Orlando Eye selfie sticks

Those capsules include red and white decor, a cooler stocked with the world-famous beverage, selfie sticks for riders to capture the moment.

Coca-Cola Orlando Eye Coke Cooler

More Coca-Cola upgrades are being developed which may include additional themed capsules and VIP packages available for purchase.

Coca-Cola Orlando Eye new sign outside


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