Danielle Saba Hollander, APR

Danielle Hollander, CMO

Chief Marketing Officer

Danielle Hollander joined Visit Orlando in February 1995. As Chief Marketing Officer, she develops the brand strategy and leads a global marketing team that creates domestic and international multi-channel leisure and meetings marketing programs, social media, content, email marketing, websites and other digital properties. She also is responsible for corporate communications and community relations. 

Previously, she was the vice president of an advertising and public relations agency that specialized in travel and tourism. She has served in multiple volunteer positions nationally with Brand USA, Public Relations Society of America, Society of American Travel Writers, Destinations International and the United States Travel Association. She serves on the United Arts Board of Directors, OEP Branding Committee, Association of National Advertisers Global CMO Growth Council and Steering Committee of Women United. 

Her work has been recognized by numerous industry awards and she has been named one of HSMAI’s Top 25 Minds in Hospitality & Travel Sales Marketing. She earned the Accredited Public Relations designation and holds a Bachelor of Arts degree in Public Relations from Auburn University and Master's of Science degree in Marketing Communications from Florida State University.