Category: From the President & CEO, Casandra Matej

Visit Orlando Warms Up NYC

Over President’s Day weekend, Visit Orlando brought a little warm sunshine to New York City’s Winter Village at Bryant Park for our second “Warm Up with Visit Orlando” activation. Thousands of New Yorkers came out to enjoy Orlando Skate Nights and Family SUNday FUNday, ice skating to a customized…

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What is Impacting Travel in 2024?

I’ve long said that the travel and tourism industry is impacted by everything. Today, economists are predicting slower GDP growth for 2024 as the U.S. economy continues to adjust in terms of inflation, interest rates, employment, and wage growth. So, what does this mean for our industry? The…

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Sharing the Importance of Florida Tourism in Tallahassee

Florida’s annual legislative session is underway, and we are working with our partners locally, regionally and statewide to advocate on behalf of the tourism industry. Last week, our team joined Destinations Florida and a statewide delegation of colleagues in Tallahassee. Our goal was to educate…

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Visit Orlando Celebrates African American Heritage & Culture

As we usher in February, our community is filled with events and activities to celebrate Black History Month. From limited-time exhibitions and live performances to an assortment of year-round attractions and black-owned businesses, locals and visitors have many opportunities to experience the…

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Visit Orlando Expands Winter Doesn’t Exist Campaign to UK

Visit Orlando launched its Winter Doesn’t Exist campaign in the UK, Orlando’s top overseas market, to inspire travel to Orlando during the cold months. The campaign includes the debut of The Wall of Warm, an interactive heated Orlando mural on display through early March. Located at 83 Redchurch…

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Orlando for the Win — The Value of Promoting Sports

Visit Orlando is committed to boosting our destination’s reputation as a prime city for sporting events through key partnerships and strategic marketing initiatives. Just like in sports, it takes great strategy and teamwork to beat the competition. Visit Orlando works closely with an extensive…

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Showcasing Orlando’s Diverse Experiences for Meetings Groups

This week, your Visit Orlando team attended two major conferences within the meetings industry, Professional Convention Management Association's (PCMA) Convening Leaders and Religious Conference Management Association's (RCMA) Emerge Conference showcasing Orlando’s diverse offerings for meetings and…

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2024 Kickoff: Strong Start Predicted for Orlando's Tourism

At the start of every year, I often wish for a crystal ball to see into the future. As your Visit Orlando team charges ahead on executing our 2024 plans, we are fortunate to have the next best thing—research and insights. We often refer to our research and insights team as the brain of our…

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Happy Holidays from your Visit Orlando Team!

Click to view Visit Orlando 2023 Holiday Video Before we close the book on 2023, I’d like to take a moment to reflect on our accomplishments as an industry and express my gratitude to our members, community and industry leaders and, of course, the Visit Orlando team. Your partnership and support for…

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