Visit Orlando is now recruiting for a full-time Salesforce Senior Administrator. The Salesforce Senior Administrator will lead the ongoing development of our deployment. The successful candidate will have a record of success in improving processes and adoption using the platform. The administrator will work closely with functional leaders, organizational units, and subject matter experts to identify develop and deploy new business processes including: Sales, Marketing, Member Services and our core program business processes. This role is part technical project manager, part administrator and part Salesforce analyst. The Salesforce Administrator will be responsible for executing on the day-to-day configuration, support, maintenance and improvement of our CRM platform {Classic and Lightning module}. Additionally, this role will need to work with third party support to ensure proper requirements are delivered to facilitate successful delivery of outsourced projects.




    1. Visit Orlando Salesforce Administrator

    • Serve as primary system administrator for the environment with over 180 users
    • Make system modifications based on project plan and user-submitted issues/changes
    • Traffic change requests from initial department concept/need to successful testing and completion
    • Analyze Salesforce work order requests and determine potential application throughout organization
    • Make recommendations for work order approval to appropriate members of management
    • Communicate work order status to departments on a regular basis
    • Manage processes, data feeds and other integrations
    • Create new reporting capabilities and respond to ad hoc reporting requests as needed.
    • Helping users develop or fine-tune reports so they yield meaningful metrics
    • Troubleshooting workflows, approval cycles, or flows as needed
    • Expanding or refining sharing rules and access privileges so records can be properly viewed and manipulated (while keeping the "special records" locked or hidden altogether).
    • Run all APEX tests in the system to spot any new errors that may have crept in due to "harmless" changes in validation rules, triggers, or data "cleanup."
    • Complete regular internal system audits and prepare for upgrades • Create custom objects when necessary


    2. Project Management

    • Embrace Agile Software Development methodology
    • Coordinate the evaluation, scope and completion of new development requests. • Provide weekly status reports on Salesforce support queue and project statuses • Work independently with members of the user community to define and document development requirements
    • Work with third party firms selected as Visit Orlando development partners to oversee outsourced development work and/or projects


    3 Additional Responsibilities

    • Maintain security including sharing rules and security levels.
    • Design, Create and maintain user roles, profiles and hierarchies.
    • Monitor application storage usage and archive data as needed.
    • Run the Reports report to identify reports that haven't been run in six months
    • Examine any new picklist values that have been modified or added to any fields in the system and using the IDE's Search function to identify the impact of those changes across all the Booleans, formulas, and APEX/JavaScript/VisualForce code in the system. Correct any elements that have been impacted
    • Create and maintain dashboards.
    • Create and maintain reports including folder maintenance.
    • Build and manage report folders for reps to improve sales efficiency
    • Effectively act as the liaison between our users, vendors and the application development teams


    4. Perform other accountabilities and projects as assigned.







    • Bachelor's degree from accredited four-year college or university plus five to seven years experience or equivalent combination of education and experience.


    • Certified Salesforce Administrator / Certified Salesforce Advanced Administrator (ADM201 and ADM211)


    • Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
    • Creative and analytical thinker with strong problem-solving skills • Must demonstrate ability to communicate effectively at all levels of the organization
    • Ability to critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs
    • Ability to assess the impact of new requirements on and all upstream and downstream applications, systems and processes
    • Excellent project management skills and a positive attitude
    • Strong Knowledge of Microsoft Office Suite
    • Excellent analytical and problem-solving skills with excellent business judgment
    • Strong MS Excel skills - Advanced analysis, reporting, formatting, data manipulation and presentation



    • Sales Cloud, Service Cloud and Developer certifications preferred
    • Proven ability to design and implement new processes and facilitate user adoption.
    • Strong understanding of the platform, with the ability to build custom apps and objects, formula fields, workflows, custom views, and other content of intermediate complexity
    • Strong understanding of best practices and functionality
    • Experience supporting migration of Salesforce org from Classic to Lightning
    • Strong data management abilities
    • A documented history of successfully driving projects to completion
    • A demonstrated ability to understand and articulate complex requirements
    • Conducts oneself at all times in an ambassadorial, committed and personable manner demonstrating respect for the position, fellow colleagues, departmental integrity and Visit Orlando's best interests
    • Well organized, critical thinker with ability to excel on a team
    • Ability to succeed managing multiple projects and priorities with tight deadlines
    • Ability to use independent judgement and critical thinking effectively and consistently
    • Willingly cooperates and works collaboratively with all staff to accomplish goals.
    • Able to communicate effectively with clients and cross-functional teams verbally and in writing



    Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write technical documentation related to projects. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.


    Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.


    Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


    While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and depth perception.


    The environment for this job is typical for an office and does not result in exposure to conditions outside of the normal office environment.





    Email your (Word, PDF) Resume to:    


    Fax your Resume to: (407) 370-5006