CMS Representative

Primary Objective:

Responsible for implementing strategies, tactics and processes to drive conversions and increase online web traffic via CMS. Additional responsibilities include supporting as well as, and the Visit Orlando app.

Major Areas of Accountability:

CMS –, & (60%)

  • Drive the execution of requests across Project Management, Marketing, Creative, and Technology teams.
  • Technical: General site maintenance and optimization
    • Generate, modify, update pages – URL construction and redirect setup
    • Manage multimedia to optimize user experience – format video and images on-site, manage repository
    • Handle member assets, including usage rights, permissions, and expiration dates
    • Partner with internal departments to help evaluate and solve CMS issues or other anomalies
  • Marketing: General branding and campaign-specific
    • Set up Microsites and Campaign Landing Pages
    • Govern page content: Copy, headlines, tabs, images, excerpts, and event pages
  • Implement and execute strategy to increase organic traffic for search engine optimization
    • Upkeep content headers, footers, links, pages, tabs, etc.
    • Update member content as requested
  • Guarantees own work area is maintained in a safe and clean manner.
  • Performs other functions and projects that align to areas of responsibility described above.
  • Support all Visit Orlando websites and digital assets as needed and directed.
  • Communicate any changes or content needs to member; source additional assets as needed.

Other (20%)

  • Ensures protection of the Orlando and Visit Orlando brand.  Serves as Brand ambassador.
  • Provide insight and critical thinking to add value to projects and initiatives as needed.

Additional responsibilities (20%)

  • Provide support to and This includes but is not limited to building new pages, implementing content revisions, and updating images and videos.
  • Support SEO initiatives across all Visit Orlando web properties.
  • Provide support with the Visit Orlando app including content creation and revisions.
  • Manage projects in Jira workflow tool
  • Run a/b tests and set up dynamic content to improve user experience



Qualification Requirements:


  • Bachelor's degree (B.A.) from a four-year college or university in a related discipline preferred; or equivalent combination of 5+ years of experience and/or training/education in a marketing environment
  • Intermediate knowledge of Google Webmaster Tools
  • Certified Google Analytics preferred


  • Advanced CMS Administration & Systems maintenance
  • CRM Experience
  • Basic HTML/CSS
  • Graphic design, video editing and word processing experience
  • 35 wpm keyboarding
  • Intermediate or higher-level proficiencies in MS Outlook, Word, Excel and PowerPoint


Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees of the organization.  Foreign language preferred.


Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, percentages and to draw and interpret complex information and trends within the ticket sale. 


Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.  Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form. Ability to think and provide rationale for process improvement to help drive incremental opportunities for business growth.


While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; and talk or hear.  The employee is occasionally required to stand and walk.  The employee must occasionally lift and/or move up to 10 pounds.  Specific vision abilities required by this job include close vision, distance vision, peripheral vision and depth perception.


The environment for this job is typical for an office and does not result in exposure to conditions outside of the normal office environment.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract.

If you would like to apply, please send your resume to

About Us


Our mission is to inspire, promote and grow global travel to Orlando for economic and community benefit. Our Core Values are: (1) WE INNOVATE: We are free to be curious and to create what we imagine. We go beyond delivering what works, we deliver what’s next; (2) WE TRUST: We are stewards of the resources and experiences entrusted to us. We show up for each other and our community. Trust is our currency; (3) WE WELCOME: We are diverse by nature and inclusive by choice. Everyone belongs here; (4) WE SERVE: We are dedicated to serving our community and each other. Service is our superpower; (5) WE “ORLANDO”: We create moments that matter and have a blast doing it! Fun has no height restrictions.


Amid the COVID-19 pandemic, Visit Orlando wants to assure you of its continued commitment to maintaining a safe and healthy workplace and community and that we are taking additional measures to protect you, your coworkers, and your families from contracting and spreading COVID-19. We highly encourage all of our team members to be fully vaccinated. Due to this, you will be asked about your vaccination status at the time of any offer extended.