Domestic Business Visitors to Orlando

Measurement of Orlando's total group meeting industry is based only on the overnight group meeting visitor category.

  2008 2009 2010 % change 2010/2009
Business Total 10,233,000 9,326,000 9,517,000 2.0%
  Group Meetings 5,744,000 5,277,000 5,420,000 2.7%
     Day 2,256,000 2,082,000 2,181,000 4.7%
     Overnight 3,488,000 3,195,000 3,239,000 1.4%
  Transient Business 4,489,000 4,049,000 4,097,000 1.2%
     Day 2,794,000 2,638,000 2,680,000 1.6%
     Overnight 1,695,000 1,411,000 1,417,000 0.4%

Numbers represent all visitors to Orlando for a business-related purpose, including accompanying family and friends. Thirty-eight percent of overnight group meeting attendees bring family and/or friends.
Source: D.K. Shifflet & Associates