Metro Orlando Annual Occupancy Report, 2010


Metro Orlando Summary

  • There was an increase of 1,090 rooms (+1.0%) to the Metro Orlando area inventory in 2010, bringing the total to 115,199 rooms.
  • Room-night supply increased 2.5% and demand increased 8.9% in 2010 compared to 2009.
  • Occupancy in the Metro Orlando area was up 6.3% in 2010 to 63.2%.
  • Orlando's occupancy rate ranked 13th in Smith Travel Research's list of the Top 25 markets and was 9.8% higher than the national average of 57.6%.
  • Average daily rates (ADR) declined 1.5% in 2010 to $91.95.
  • Orlando's ADR ($91.95) ranked 16th among the Top 25 markets and was 6.3% below the national average of $98.08.
  • The changes in occupancy and ADR resulted in a 4.7% increase in Revenue Per Available Room (RevPAR) to $58.15.

 

Regional Summary

  • Visit Orlando® and Smith Travel Research have divided the Metro Orlando area into seven sub-regions (Lake Buena Vista, International Drive, Kissimmee East, Kissimmee West, Orlando North, Orlando Central and Orlando South).
  • Lake Buena Vista posted the highest occupancy of any region in 2010 at 71.7%. Kissimmee West posted the lowest occupancy of any region in 2010 at 46.2%.
  • International Drive recorded the highest ADR in 2010 at $100.30. Kissimmee West recorded the lowest ADR in 2010 at $52.70.

 

Convention/Leisure Summary

  • Although convention properties make up only 8.2% of all properties, they account for 30.0% of all rooms.
  • Occupancy rates increased 7.4% to 64.7% among convention properties and ADR declined 3.4% to $136.47, resulting in a 3.7% increase in RevPAR ($88.29)
  • Among leisure properties, occupancy rates increased 5.8% to 62.7% and ADR declined 2.0% to $74.13 resulting in a 3.7% increase in RevPAR ($46.47).