Orlando Campaign Encourages Members to ‘Say Yes’

'Say Yes' to Orlando Just as parents are being encouraged to “Say Yes” during the Orlando CVB’s 2008 domestic marketing program, we're also asking members to do the same. The "Say Yes" campaign highlights the unique family bonding that only happens during an Orlando vacation. Parents that are used to saying “No” are reminded about how important an occasional “Yes” is to their children.

Here’s where you come in: We’re inviting members to actively participate in the campaign by extending this branding imitative to our partners. Three separate “Say Yes” logos are provided for download below. The full-strength, 300 dpi logos are suitable for professional print applications such as marketing collateral, advertisements or even t-shirts. For Web site use, we’ve developed a 72 dpi “tile” version that can be linked to our visitorlando.com site. A suggested copy tag to run with each logo is also included.

Either way, your business or organization can now connect to the “Say Yes” campaign and share in its positive messaging—download yours today. For questions or technical issues, contact
Daniel Fuller, Web copywriter.

‘Say Yes’ Logo & Tag Usage

We encourage your organization to use the “Say Yes” logo and tagline in marketing collateral or communications efforts. However, please note there are usage restrictions that need to be followed when using these materials. The logos and Web tile can not be altered in any way other than re-sizing or converting to a different file format to accommodate your individual needs. The ™ registration must be included within these logos, and also run when using the copy tagline.

The tagline may not be altered or edited when used in combination with the logo. However, adaptations of the “Say Yes” message may be customized for your organization and included in separate copy or headlines. Orlando is the only geographic reference allowed when adapting this copy. Using Central Florida or any other city, town, county, region, state or country is not allowed, and utilizing the “Say Yes” logo, tagline or any adapted copy for political purposes or for an elected office campaign is also forbidden.

But enough “no,” here’s some great examples to get you started on how you can become a part of the CVB’s “Say Yes” campaign and help extend the Orlando brand:

Say Yes to your hotel property
Say Yes to your attraction
Say Yes to your restaurant
Say Yes to economic development
Say Yes to academic choices
Say Yes to medical research
Say Yes to relocating your company to Orlando

‘Say Yes’ Logos

“Say Yes” – 300 dpi – Print Version (416 KB; JPEG)
"Say Yes" – 300 dpi – Print Version (378 KB; EPS in zip folder)
Suggestion: Include in destination marketing print collateral.

“Say Yes” – 72 dpi – Web Tile (16 KB; GIF)
Suggestion: Link tile to visitorlando.com.

Copy Tag

“Yes.” It’s said a little more frequently here.™