April 22, 2009

Orlando/Orange County CVB and Travelocity Partner to Extend Marketing Opportunities  

ORLANDO, Fla. – The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando/Orange County CVB) has formed a major marketing partnership as part of its second quarter marketing campaign that will allow it to reach additional audiences with its message.  In addition to doing national magazine advertising and extensive online ads including partnering with Google, the Orlando/Orange County CVB has partnered with Travelocity. The partnership features both online advertising on travelocity.com and newspaper advertisements in major markets like New York, Boston, Chicago, Washington and Atlanta. 

`With an estimated 70 million impressions expected, the program will feature the Travelocity Roaming Gnome and reference the Orlando Makes Me Smile tagline. The focus of the ads will be to generate bookings to Orlando using a savings message. 

"We're looking forward to helping the Orlando/Orange County CVB put this fabulous destination in front of travelers, especially as they're planning their summer vacations," said Paul Nelson, president global media and partner marketing for Travelocity. "This deal reinforces the value we can provide to our partners in this challenging economic environment."

"Partnerships like this allow us to do more and get our message out there beyond what we might normally be able to accomplish," said Gary Sain, president and CEO of the Orlando/Orange County CVB.  "Anytime we can turn a dollar into two by partnering helps achieve a beneficial return on investment." 

About Travelocity
Travelocity® is committed to being the traveler's champion -- before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee ). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world with gross bookings of more than U.S. $10 billion in 2007. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution. 

About the Orlando/Orange County CVB
The Orlando CVB is the branding, sales and marketing organization responsible for positioning Orlando as the destination of choice for leisure and meetings business for the economic benefit of the Orlando region.  The organization celebrates 25 years of destination management excellence in 2009. For more information, visit orlandoinfo.com/cvb