April 22, 2009

Orlando/Orange County CVB and Southwest Airlines Partner to Increase Visitation to Orlando

ORLANDO, Fla. – The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando/Orange County CVB) has formed a major marketing partnership as part of its second quarter marketing campaign that will allow it to reach additional audiences with its message.  In addition to doing national magazine advertising and extensive online ads, including partnering with Google, the Orlando/Orange County CVB has also formed a marketing partnership with Southwest Airlines. Video

The co-op advertising effort with Southwest Airlines focuses on television and keys in on two major feeder markets: Dallas and Philadelphia.  The television commercial being used is Orlando's "Little Girl Swimming" spot featuring the Orlando Makes Me Smile tagline with a call to action to Southwest Airlines featuring great rates and additional benefits.  The commercial will run through June 30, 2009. 

"Southwest Airlines offers low fares and nationwide service into Orlando.   And the Orlando/Orange County CVB knows what makes people smile and want to come visit this fun and sunny destination.  The idea of building a partnership together that allows for added Orlando exposure is a perfect fit, we are happy to be working with the Orlando/Orange County CVB again this year," said Derek Kuester, Southwest Airlines Marketing Manager. 

"This partnership is a great example of two nationally recognized brands combining their consumer appeal to make a greater impact on the travel landscape," said Gary Sain, president and CEO of the Orlando/Orange County CVB.  "This partnership extends our marketing advertising dollars and our messaging that Orlando is the place that makes people smile."

About Southwest Airlines
After almost 38 years of service, Southwest Airlines, the nation's leading low-fare carrier, continues to differentiate itself from other airlines—offering a reliable product with exemplary Customer Service.  At Southwest Airlines, there are no hidden fees. Customers can check their first two bags for free (size and weight limits apply), there are no fees for a window or aisle seat, and, as always, snacks, sodas, and smiles are all complimentary!

About the Orlando CVB
The Orlando CVB is the branding, sales and marketing organization responsible for positioning Orlando as the destination of choice for leisure and meetings business for the economic benefit of the Orlando region.  The organization celebrates 25 years of destination management excellence in 2009.