February 10, 2009 

Orlando CVB Takes Home International Awards for Marketing and Public Relations 

ORLANDO, Fla. – The Orlando/Orange County Convention & Visitors Bureau Inc. (Orlando/Orange County CVB) Public Relations and Marketing teams recently won several international awards for their marketing and public relations work.

The Hospitality Sales & Marketing Association International (HSMAI), awarded the Orlando CVB Public Relations team a GOLD 2008 Adrian Award for the article that appeared in Time Magazine’s September 1 issue “Orlando for Grownups,” positioning Orlando as more than a family favorite vacation destination. The Marketing team also was awarded a GOLD Adrian Award for the national television commercial entitled “Time Machine” that was launched as part of the two-year national marketing campaign.

In addition, the CVB Public Relations team was honored with a Silver Adrian Award for the Fox Business News segment featuring Orlando CVB President & CEO Gary Sain discussing Orlando tourism strategies and programs. Bronze Adrian Awards were received by the Meetings and Convention Marketing team for the “Different Faces” Web banner highlighting Orlando’s creative culture and the Leisure Marketing team for the 2007 “Endless Summer” promotion encouraging fall getaways to the destination.

This year’s contest attracted nearly 1,300 entries from around the world, with entries judged by top executives from all sectors of the industry.  All winning entries will be accessible in the Adrian Awards Winners Gallery online at www.adrianawards.com.   

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings^®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

The Orlando CVB is the official sales and marketing organization for the Orlando area responsible for generating brand awareness, increasing travel to the area and booking conventions and meetings. For more information, visit orlandoinfo.com/cvb