May 21, 2008
Nearly 46 Million * US Residents Experience Orlando in 2007
Domestic Numbers Show Strong Growth
ORLANDO, Fla. - During 2007, domestic travel to Orlando totaled 45.9 million visitors. This represents an increase of 1.8 percent as compared with 2006. The 45.9 million visitors represent the second best domestic travel year behind the 46.6 million domestic travelers that visited in 2005. * Total visitation is a combination of domestic and international visitation. International visitation numbers will be available in late summer.
2007 Domestic Visitation
Leisure visitors - the largest of all demographics and which account for 77 percent of all domestic visitors - increased 2.4 percent. Overnight leisure visitation increased by 3.9 percent, while those leisure visitors staying only for a day declined by .3 percent. Total business visitation decreased by .5 percent with overnight business visitation declining by 2.1 percent and overnight group meetings declining 4.5 percent, while day business visitation increased by 1.2 percent.
Recap of Key 2007 Visitation Numbers
|
| 2006 | 2007 | % Change |
Total Domestic Visitors | 45,114,000 | 45,908,000 | 1.8% |
| Leisure | 34,490,000 | 35,334,000 | 2.4% |
| Overnight Leisure | 22,672,000 | 23,552,000 | 3.9% |
| Day Leisure | 11,818,000 | 11,782,000 | -0.3% |
Business | 10,624,000 | 10,574,000 | -0.5% |
| Overnight Business | 5,502,000 | 5,388,000 | -2.1% |
| Overnight Group Meeting | 3,959,000 | 3,782,000 | -4.5% |
| Day Business | 5,122,000 | 5,186,000 | 1.2% |
Total Overnight | 28,173,000 | 28,940,000 | 2.7% |
Total Day | 16,941,000 | 16,968,000 | 0.2% |
Resident | 23,918,000 | 24,493,000 | 2.4% |
Non-resident | 21,196,000 | 21,415,000 | 1.0% |
Sources: D.K. Shifflet & Associates; Office of Travel & Tourism Industries; and Orlando CVB Research
D.K. Shifflet & Associates Ltd., a travel research firm, specializes in consumer-based travel data. DKS&A’s DIRECTIONS® Travel Intelligence SystemSM collects detailed monthly travel data on more than 150,000 trips annually collected from a sample of US households.
The Orlando CVB is the official branding, sales and marketing organization for the Orlando area responsible for generating brand awareness, increasing travel to the area and booking conventions and meetings. For more information, visit orlandoinfo.com/research.
Media Contact
Brian Martin
407-354-5586 / media@VisitOrlando.com
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