June 24, 2008

48.7 Million Visitors Experienced Orlando in 2007

Domestic and International Visitation Show Strong Growth

ORLANDO, Fla. - During 2007, Orlando welcomed 48.7 million visitors. This represents an increase of 2 percent as compared with 2006. Domestic travel accounted for 45.9 million visitors, an increase of 1.8 percent. International travel, which includes overseas countries and Canada, totaled 2.8 million, an increase of 5.7 percent. Canadian visitation increased sharply by 13 percent and visitation from the United Kingdom increased by 1.7 percent.

Recap of Key 2007 Visitation Numbers

Sources: D.K. Shifflet & Associates; Office of Travel & Tourism Industries; and Orlando CVB Research

2007 Domestic Visitation

Leisure visitors - the largest of all demographics and which account for 77 percent of all domestic visitors - increased 2.4 percent. Overnight leisure visitation increased by 3.9 percent, while those leisure visitors staying only for a day declined by 0.3 percent. Total business visitation decreased by 0.5 percent with overnight business visitation declining by 2.1 percent and overnight group meetings declining 4.5 percent, while day business visitation increased by 1.2 percent.

	2006	2007	% Change
Total Domestic Visitors	45,114,000	45,908,000	1.8%
Leisure	34,490,000	35,334,000	2.4%
Overnight Leisure	22,672,000	23,552,000	3.9%
Day Leisure	11,818,000	11,782,000	-0.3%
Business	10,624,000	10,574,000	-0.5%
Overnight Business	5,502,000	5,388,000	-2.1%
Overnight Group Meeting	3,959,000	3,782,000	-4.5%
Day Business	5,122,000	5,186,000	1.2%
Total Overnight	28,173,000	28,940,000	2.7%
Total Day	16,941,000	16,968,000	0.2%
Resident	23,918,000	24,493,000	2.4%
Non-resident	21,196,000	21,415,000	1.0%

2007 Domestic Visitation graph

Source: D.K. Shifflet & Associates

2007 International Visitor Volume

International visitor volume to Orlando in 2007 was up 5.7 percent from 2006 to 2.8 million visitors. Overseas volume, which excludes Canada and Mexico, increased 3.1 percent to more than 2.0 million visitors. Canada visitation increased significantly from 693,000 in 2006 to 783,000 in 2007.

The United Kingdom represented nearly half (48 percent) of all overseas visitors and remained Orlando’s largest international origin with a 1.7 percent increase in visitors in 2007. Overseas visitors excluding the United Kingdom increased 4.4 percent in 2007.

	2006	2007	% Change
Total International	2,686,000	2,838,000	5.7%
Canada*	693,000	783,000	13.0%
Overseas Visitors	1,993,000	2,055,000	3.1%
United Kingdom	973,000	990,000	1.7%
Other Overseas (exc. U.K.)	1,020,000	1,065,000	4.4%

* Orlando CVB estimate

2007 International Visitation

Source: Office of Travel & Tourism Industries, U.S. Commerce Dept.

D.K. Shifflet & Associates Ltd., a travel research firm, specializes in consumer-based travel data. DKS&A’s DIRECTIONS^® Travel Intelligence SystemSM collects detailed monthly travel data on more than 150,000 trips annually collected from a sample of US households.

Overseas travel numbers are provided by the United States Department of Commerce’s Office of Travel & Tourism Industries through in flight surveys and analysis of customs paperwork provided by travelers.

The Orlando CVB is the official branding, sales and marketing organization for the Orlando area responsible for generating brand awareness, increasing travel to the area and booking conventions and meetings. For more information, visit orlandoinfo.com/research.

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