Orlando Makes Me Smile

The Orlando CVB unveiled the “Orlando Makes Me Smile” campaign during the annual member luncheon on Dec. 11 at the Orlando World Center Marriott. The Orlando Makes Me Smilenew marketing initiative is designed to encourage the memorable moments in Orlando that lead to deepened relationships for all who visit the destination.

Research commissioned by the Orlando CVB showed the need to create an overall positioning for Orlando that focuses on the personal connections and emotions resulting from the destination’s distinct offerings. “Orlando Makes Me Smile” is a campaign that is all about the fostering of these relationships and the joyful experiences that can be found in Orlando. The popular destination’s many attractions and entertainment options bring about the most endearing and universal sign of happiness, the smile, which is the focal point of the campaign. From the first moment of planning an Orlando vacation to the lasting memories that follow, visitors are brought closer to one another.

“Orlando Makes Me Smile” officially rolls out domestically during the first quarter of 2009 and will be executed through a fully integrated plan consisting of co-op magazine, print and interactive online display advertisements. Popular magazines such as Better Homes and Gardens, Ladies Home Journal and Budget Travel will run “Orlando Makes Me Smile” ads to reach the campaign’s target consumer audience.

In addition, the Orlando CVB will give visitors even more reasons to smile with the advent of the “Bundles of Free Smiles” promotion. As part of the promotion, an Orlando Smile Card can be downloaded from the campaign’s dedicated online splash page, offering amazing values from free hotel night stays to “kids eat free” offers.

DOWNLOAD Orlando Makes Me Smile campaign profile (PDF; 944 KB)