Visit Orlando Funding
Financial Management and Accountability
As part of its commitment to work for the economic benefit of the community, Visit Orlando remains steadfast in its focus on making the most efficient use of its funding. The organization is a 501(c)(6) trade association governed by a Board of Directors elected by the membership and consisting of representatives from the tourism industry, local community organizations, Orange County and the City of Orlando.
Visit Orlando receives funding from Orange County’s Tourist Development Tax, the organization continually looks for entrepreneurial opportunities to help expand its marketing efforts. Total revenue is generated through the tax, member dues, fair share plans and entrepreneurial programs such as the sale of advertising, attraction tickets and convention services.
In 2007, Visit Orlando generated 27 percent of its annual budget from private sources. These activities allow the organization to provide a rich assortment of services to benefit both its members and Orlando visitors. The net operating budget factors out the direct costs of Visit Orlando's entrepreneurial activities, reflecting the funds available to conduct the marketing, sales and day-to-day operations of the organization.
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