Visit Orlando is now recruiting for a full-time Social Media Manager. The Social Media Manager will work in partnership with the Director of Consumer Content to spearhead a social media strategy and content development for the No. 1 travel destination in the United States.

 

A key measure of success for this role is to ensure Visit Orlando represents the destination in terms of audience reach, messaging, innovation and quality of content. Through regular review and application of research metrics and analytics, the Social Media and Content Producer will develop and grow Visit Orlando's social media presence to drive awareness, intent, engagement and conversion.

 

MAJOR AREAS OF ACCOUNTABILITY:

  • Innovative social media content creation.
  • Social media message reach (organic and, in partnership with marketing, paid).
  • Community management oversight.
  • Influencer marketing.
  • Analysis and application of social media analytics.
  • Platform strategy (new and emerging social platforms and tools).

 

PRIMARY FUNCTIONS:

  • Work with Director of Consumer Content to develop overarching plans that leverage the social media space for destination marketing and communications goals on multiple platforms. (Experience managing social content across multiple countries including UK, Canada and Brazil, a plus.)
  • Manage and grow Visit Orlando's presence on all relevant social media channels, including Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest.
  • Analyze the ongoing performance of these channels, determine strengths and weaknesses, as well as define most appropriate measurement metrics to determine success for each channel.
  • Help execute social media content planning, calendar and development.
  • Develop content across all social channels including posts, photos, videos and graphics. Includes developing original content of key media events, stories and imagery across the destination.
  • Experience working in alignment with public relations teams, including a track record of using social media to augment and support PR campaigns.
  • Working in partnership with Marketing and Director of Consumer Content, develop strategy for paid social media content.
  • Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
  • Keep abreast of current best practices and trends in social media, visual content production, digital marketing. Proactively review and provide strategic recommendations for enhancements to our content based on those findings.
  • Formalize and document "best practices" and processes for all the organization's social media channels.
  • Manage the communities of Orlando fans and influencers to expand the reach of our messaging.
  • Ensure the integrity of the Orlando and Visit Orlando brand by serving as a brand ambassador online and within the community.

 

QUALIFICATION REQUIREMENTS:

 

EDUCATION AND/OR EXPERIENCE:

  • Bachelor's degree in Digital Media, Public Relations or Marketing field preferred.
  • 5+ years of experience planning and executing successful, creative social media campaigns and strategies in a corporate environment.
  • Experience managing numerous social media platforms, including, but not limited to Facebook, Instagram, Snapchat, Pinterest, Twitter, YouTube, Google+ and LinkedIn.
  • Strong social media writer adept at developing creative, concise, memorable copy and applying SEO best practices.
  • Strong collaborative skills for working inter-departmentally and building relationships within the community.
  • Understanding of online marketing/social industry trends and tactics.
  • Experience with analyzing, reporting to leadership, and applying learnings from social media management and analytics tools.
  • Excellent verbal and written communication skills.
  • Proven track record of creating compelling, break-through visual content, including video, animation and photography, a plus.
  • Spanish or Portuguese proficiency a plus, but not required.

 

TECHNICAL/ PRODUCTION CAPABILITIES:

  • Strong Internet and computer skills.
  • Experience with online publishing and web layout tools.
  • Knowledge of Content Management Systems such as Common Spot.
  • Working knowledge of image editing tools like Photoshop.
  • Working knowledge of video editing software.
  • Ability to work in Windows or Mac environment.
  • Knowledge of a variety of file formats and data conversion utilities.
  • Experience using iMovie, Final Cut Pro, and/or Adobe Premiere preferred

 

EEO

 

 

APPLY NOW

Email your (Word, PDF) Resume to: human.resources@visitorlando.com    

    OR

Fax your Resume to: (407) 370-5006