Visit Orlando is now recruiting for a full-time Senior Manager of Content and Social Media. The Senior Manager of Content and Social Media will lead social media strategy and content development for the #1 travel destination in the U.S. Ensure Visit Orlando is a travel industry leader in social media communication representing the destination in terms of audience reach, messaging, innovation and quality of content. Through regular review and application of research metrics and analytics, manage development and growth of Visit Orlando's social media presence to drive awareness, intent, engagement and conversion.

 

MAJOR AREAS OF ACCOUNTABILITY:

  • Innovative social media content creation
  • Social media message reach (organic and, in partnership with marketing, paid) 
  • Community management oversight
  • Influencer marketing
  • Analysis and application of social media analytics
  • Platform strategy (new and emerging social platforms and tools)
  • Management and development of social media staff, as well as management of agency partners

 

RESPONSIBILITIES:

  • Develop overarching plans that leverage the social media space for destination marketing and communications goals - including initial strategy, execution, and analysis - on multiple platforms. Experience managing social content across multiple countries Including UK, Canada and Brazil, a plus.
  • Manage and grow Visit Orlando's presence on all relevant social media channels, including blog, Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest. This includes channels for B2C and B2B communications.
  • Analyze the ongoing performance of these channels, determine strengths and weaknesses, define most appropriate measurement metrics to determine success for each channel.
  • Oversee and execute social media content planning, calendar and development.
  • Develop content across all social channels including posts, photos, videos and graphics. Includes developing original content of key media events, stories and imagery across the destination.
  • Experience working in alignment with public relations teams, including a track record of using social media to augment and support PR campaigns.
  • Working in partnership with Marketing, develop strategy for paid social media content.
  • Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
  • Keep abreast of current best practices and trends in social media, visual content production, digital marketing. Proactively review and provide strategic recommendations for enhancements to our content based on those findings.
  • Monitor and report pertinent Key Performance Indicators, strategic plan goals, department performance, budget variances, etc. for social media channels and messaging.
  • Formalize and document "best practices" and processes for all the organization's social media channels.
  • Help understand the overall Orlando brand on social media - frequently (and naturally) occurring conversation threads, topics, sentiment -- and develop new opportunities and ideas to capitalize upon those from a business perspective.
  • Manage the communities of Orlando fans and influencers to expand the reach of our messaging.
  • Ensure integrity of the Orlando and Visit Orlando brand. Serve as a brand ambassador online and within the community.

 

POSITION QUALIFICATIONS
EDUCATION:

  • Bachelor's degree in Digital Media, Public Relations or Marketing field preferred

EXPERIENCE:

  • 8+ years of experience planning and executive successful, creative social media campaigns and strategies in a corporate environment.
  • Experience managing numerous social media platforms, including, but not limited to Facebook, Instagram, Snapchat, Pinterest, Twitter, YouTube, Google+ , LinkedIn.
  • Strong digital writer adept at developing creative, concise, memorable copy and applying SEO best practices.
  • Proven track record of creating compelling, break-through visual content, including video, animation and photography.
  • Strong collaborative skills for working inter-departmentally and building relationships within the community. 
  • Extensive understanding of online marketing/social industry trends and tactics. 
  • Experience with analyzing, reporting to leadership, and applying learnings from social media management and analytics tools. 
  • Excellent verbal and written communication skills

 

TECHNICAL/ PRODUCTION CAPABILITIES:

  • Strong Internet and computer skills.
  • Experience with online publishing and web layout tools;
  • Knowledge of Content Management Systems such as Common Spot.
  • Working knowledge of image editing tools like Photoshop;
  • Working knowledge of video editing software;
  • Ability to work in Windows or Mac environment;
  • Knowledge of a variety of file formats and data conversion utilities.
  • Experience using iMovie, Final Cut Pro, and/or Adobe Premiere preferred.

 

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APPLY NOW

Email your (Word, PDF) Resume to: human.resources@visitorlando.com    OR

Mail your Resume to: Human Resources, P.O. Box 690355, Orlando, FL 32869    OR

Fax your Resume to: (407) 370-5006