Visit Orlando is now recruiting for a full-time Director of Content. The Director of Content will direct and manage the planning, creation and curation of editorial content that drives visitation to the #1 travel destination in the U.S. Responsible for organizational content management including setting objectives, managing resources and conflicts, meeting deadlines, liasoning with multiple requesting departments, and creating and curating content including:

  1. Written content on both digital and print platforms (for leisure and meetings industries)
  2. Video content (working with a stable of freelancers)
  3. Photo content (working with a stable of freelancers)
  4. Corporate written content
  5. Corporate presentations

 

MAJOR AREAS OF ACCOUNTABILITY:

  • Create, enhance and manage content that communicates and represents the mission, strategic objectives, services and programs of the Orlando destination as well as Visit Orlando -- the official tourism association and destination marketing organization - to consumers, clients, the industry and members.
  • Develop, manage and maintain an organization-wide content calendar that identifies key themes and priorities, and fulfills cross-over messaging opportunities for teams including PR, social media, website, marketing, meetings/conventions, and membership.
  • Create, and manage others in the creation of, short-form and long-form editorial copy, as well as produced videos, photography and presentations - on the following platforms:
          a. Leisure and meetings industries including:
                i. Articles, Blogs
                ii. Press releases
                iii. Consumer Websites
                iv. Video treatments and scripts
                v. Editorial photography
                vi. Social Media channels
                vii. E-Newsletters
                viii. Consumer emails
                ix. Leisure visitor guides, travel guides
                x. Meeting planner guides
                xi. Meeting advertorials
    b. Corporate Communications including:
                i. Annual reports
                ii. Corporate letters
                iii. Corporate informational pieces
                iv. Industry e-Newsletters
                v. Organizational reports, executive summaries
                vi. Executive speechwriting
                vii. Executive letters
                viii. Executive presentations (powerpoint)
                ix. Corporate B2B websites
  • Ensure creative, consistent, effective and accurate communications across all delivery platforms.
  • Write, edit, and proofread all editorial content and direct production of all video and photo assets for external content relating to marketing communications and corporate communications. Serve as a support service to develop content for other departments including meetings and convention sales, website development, publications and member relations.
  • Act in consulting fashion across organization, serving as liason with other departments requesting content.
  • Direct and develop staff of 2-3 employees, including multi-media producer and 1-2 editorial writers, as well as a roster of external agencies, contractors and freelancers to fulfill content needs.
  • Analyze and report key performance indicators against organizational goals, department performance and key analytics.
  • Analyze and apply data so that digital communications result in improved natural search engine optimization, increased reach and improved performance metrics.
  • Responsible for managing budget for all organizational content creation, including liasoning with multiple departments and tracking/reporting variances.
  • Proactively review other travel industry consumer web sites, blogs and social media channels to provide strategic recommendations for enhancements to our content based on those findings.
  • Performs other accountabilities and projects as assigned.

 

 SUPERVISION OF OTHERS:

  • Multimedia Content Producer
  • Consumer Content Writer
  • Interns
  • Multiple agencies and freelancers

 

EDUCATION AND EXPERIENCE:

  • Bachelor's degree in Journalism, Communications, Public Relations or a form of Visual Communications
  • Minimum of 10 years work experience in a fast-paced, consumer writing or design environment, juggling multiple priorities and deadlines.
  • Extensive writing experience with excellent knowledge of grammar, AP Style and ability to present a compelling idea or concept in a quick snapshot.
  • Experience developing content for both online and offline communication channels.

 

QUALIFICATION REQUIREMENTS:

  • Excellent written communication skills with the ability to synthesize a wide variety of information into clear, concise content.
  • Proven experience leading the production of creative, high-quality video and photo assets.
  • Demonstrated creativity in writing for digital and social media, including examples of work.
  • Extensive knowledge of AP Style and impressive ability to edit documents accordingly.
  • Excellent relationship-building skills among a broad range of community and internal stakeholders.
  • Proven project management experience. Ability to prioritize, direct and execute multiple simultaneous projects, for self and department overall, with short turnaround time and competing demands.
  • Experience supervising or working with creative contractors, including photo, video, graphic design, print writers.

 

TECHNICAL SKILLS:

  • Strong Internet and computer skills.
  • In-depth knowledge and understanding of writing for digital media, including best practices in SEO.
  • Experience producing and evaluating success of compelling photo and video content.
  • Working knowledge of HTML, blogging software and Content Management Systems a plus. 
  • Ability to use Microsoft Office Suite (PowerPoint, Word, Excel, Outlook, etc.).

 

LANGUAGE SKILLS:

  • Creative writing skills
  • Excellent editing and proofing skills
  • High attention to detail
  • Strong organizational skills

To Apply: Submit a cover letter explaining how your previous experience has prepared you to be successful in this position and your resume. Applications without a cover letter will not be reviewed.

EEO

 

 

 

 

 

APPLY NOW

Email your (Word, PDF) Resume to: human.resources@visitorlando.com    OR

Mail your Resume to: Human Resources, P.O. Box 690355, Orlando, FL 32869    OR

Fax your Resume to: (407) 370-5006